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Anatolia
An International Journal of Tourism and Hospitality Research
Volume 35, 2024 - Issue 2
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Research Notes

Generation Z tourists’ experience and delight in rural tourism: the mediating role of customer engagement

Yangyang Jianga Nottingham University Business School China, University of Nottingham Ningbo China, Ningbo, ChinaCorrespondence[email protected]
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,
Yuwei Zana Nottingham University Business School China, University of Nottingham Ningbo China, Ningbo, ChinaView further author information
&
M. S. Balajib Department of Marketing, Rennes School of Business, Rennes, FranceView further author information
Pages 392-396 | Received 23 Sep 2022, Accepted 06 Dec 2022, Published online: 15 Dec 2022

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Read on this site (2)

Yangyang Jiang, Cenhua Lyu, Wangjie Chen & Jun Wen. (2023) Following mega sports events on social media impacts Gen Z travelers’ sports tourism intentions: the case of the 2022 Winter Olympic Games. Tourism Recreation Research 0:0, pages 1-15.
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Noureddine Selmi, Mariem Kamoun & Mohammad Soliman. Capturing customer delight in hotels: key drivers and consequences. Anatolia 0:0, pages 1-14.
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Articles from other publishers (2)

Na Xu, Yanpu Zhao & Shun Qin. (2023) Exploring Business Owners’ Engagement Behavior for Promoting Regional Brands in China: An Empirical Analysis Based on the TPB and ABC Theory. Sustainability 15:14, pages 11329.
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Mihail Ovidiu Tănase, Puiu Nistoreanu, Răzvan Dina, Bogdan Georgescu, Virgil Nicula & Cosmin Nicolae Mirea. (2023) Generation Z Romanian Students’ Relation with Rural Tourism—An Exploratory Study. Sustainability 15:10, pages 8166.
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