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Anatolia
An International Journal of Tourism and Hospitality Research
Volume 35, 2024 - Issue 2
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Research Article

Stimulating the visit of a physical museum through a virtual one

Sandra Maria Correia Loureiroa Marketing, Operations, and General Management Department, Iscte-Instituto Universitário de Lisboa and Business Research Unit (BRU-IUL), Lisbon, PortugalCorrespondence[email protected]
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David Ratob Iscte-Instituto Universitário de Lisboa, Lisbon, PortugalView further author information
Pages 269-281 | Received 07 Sep 2022, Accepted 21 Jan 2023, Published online: 06 Feb 2023

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