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Economic Research-Ekonomska Istraživanja Volume 32, 2019 - Issue 1

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Agri-food companies in the social media: a comparison of organic and non-organic firms

Enrique Bernal JuradoUniversity of Jaen, Department of Economics, Campus Lagunillas, Jaen, Spain;

Domingo Fernández UclésUniversity of Jaen, Department of Business Organization, Marketing and Sociology, Jaen, Spain; Correspondence[email protected]

Adoración Mozas MoralUniversity of Jaen, Department of Business Organization, Marketing and Sociology, Jaen, Spain;

Miguel Jesús Medina ViruelUniversity of Cordoba, Department of Statistics, Econometrics, Operational Research, Business Organization and Applied Economics, Cordoba, Spain

Pages 321-334 | Received 02 May 2018, Accepted 29 Oct 2018, Published online: 01 Mar 2019

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https://doi.org/10.1080/1331677X.2018.1547203
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Citations (7)

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Articles from other publishers (7)

Mujahid Siddiqui, Debarun Chakraborty & Aaliyah Siddiqui. (2023) Consumers buying behaviour towards agri-food products: A mixed-method approach. Journal of Retailing and Consumer Services 73, pages 103349.
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Nedson D. Soares, Regina Braga, Jose Maria N. David, Kennya B. Siqueira & Victor Stroele. (2023) Data Analysis in Social Networks for Agribusiness: A Systematic Review. IEEE Access 11, pages 8422-8432.
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Brighton Nyagadza. (2022) Search engine marketing and social media marketing predictive trends. Journal of Digital Media & Policy 13:3, pages 407-425.
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Adrián Csordás, János Pancsira, Péter Lengyel, István Füzesi & János Felföldi. (2022) The Potential of Digital Marketing Tools to Develop the Innovative SFSC Players’ Business Models. Journal of Open Innovation: Technology, Market, and Complexity 8:3, pages 122.
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Ikechukwu Eze, Emmanuel Agbaeze, Ejikeme Isichei & Chinonso Eke. (2021) Social media usage and competitive advantage of nascent agro-allied firms. Problems and Perspectives in Management 19:4, pages 395-407.
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Bertha Viviana Ruales Guzmán, Gloria Isabel Rodríguez Lozano & Oscar Fernando Castellanos Domínguez. (2021) Measuring productivity of dairy industry companies: an approach with data envelopment analysis. Journal of Agribusiness in Developing and Emerging Economies 11:2, pages 160-177.
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Yaser Sobhanifard & Khashayar Eshtiaghi. (2020) Exploratory modelling and ranking of the trust factors of messages about organic foods in social networks. British Food Journal 123:2, pages 594-609.
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