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Research Article

Persuasive strategies in the SME entrepreneurial pitch: Functional and discursive considerations

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Pages 2342-2359 | Received 17 Jul 2019, Accepted 11 Oct 2019, Published online: 05 Nov 2019

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Germán Varas, Omar Sabaj, Clay Spinuzzi, Miguel Fuentes, Valentin Gerard & Paula Cabezas. (2023) Value Creation in Start-Up Discourse: Linking Pitch and Venture Through Logics of Justification. International Journal of Business Communication, pages 232948842211470.
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Fabien Guimtrandy & Thierry Burger-Helmchen. (2022) The Pitch: Some Face-to-Face Minutes to Build Trust. Administrative Sciences 12:2, pages 47.
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