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Research Article

Comparing chains versus independent hotels based on international sales: an exploratory study

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Pages 2286-2304 | Received 28 Aug 2019, Accepted 16 Dec 2019, Published online: 02 Apr 2020

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Jinkyung Jenny Kim. (2023) Brand personality of global chain hotels, self-congruity, and self-discrepancy on customer responses. International Journal of Hospitality Management 114, pages 103565.
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