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Economic Research-Ekonomska Istraživanja
Volume 34, 2021 - Issue 1
SI: ACIEK 2020 ESIC
Customer basket heterogeneity: how to measure it and some possible business applications
Ruben Nicolas-Sansa Research Department, ESIC Business & Marketing School, Barcelona, SpainCorrespondence[email protected]
https://orcid.org/0000-0002-9234-5764
https://orcid.org/0000-0002-9234-5764 & Daniel González Ibáñezb Market Research and Quantitative Methods Department, ESIC Business & Marketing School, Barcelona, Spainhttps://orcid.org/0000-0002-9553-0252
https://orcid.org/0000-0002-9553-0252