How electronic word of mouth dynamically influences product sales and supplies: an evidence from China film industry

Jia Chens School of Business Administration, Faculty of Business Administration, Southwestern University of Finance and Economics of China, Chengdu, ChinaView further author information

Xingtong Chens School of Business Administration, Faculty of Business Administration, Southwestern University of Finance and Economics of China, Chengdu, ChinaView further author information

Xiangrui Chaob Business School, Sichuan University, Chengdu, ChinaCorrespondence[email protected]
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Haomin Wangc School of Economics and Management, University of Electronic Science and Technology of China, Chengdu, ChinaView further author information

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Edward Shih-Tse Wang, Jia-Yi Lin & Yu-Ting Liao. (2023) The Effects of Positive Valence and Intensity of Word-Of-Mouth and Advertising on Forming Beer Brand Equity and Purchase Intentions. Journal of Food Products Marketing 29:8-9, pages 255-269.
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Brighton Nyagadza, Gideon Mazuruse, Kennedy Simango, Lovemore Chikazhe, Theo Tsokota & Lesley Macheka. (2023) Examining the influence of social media eWOM on consumers’ purchase intentions of commercialised indigenous fruits (IFs) products in FMCGs retailers. Sustainable Technology and Entrepreneurship 2:3, pages 100040.
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RANA MUHAMMAD SHAHID YAQUB, MUHAMMAD AQEEL ATIF, FAWAD WASEEM & EHTISHAM. (2023) UNVEILING THE DYNAMICS: EXPLORING THE STIMULUS-ORGANISM-RESPONSE (SOR) MODEL IN THE CONTEXT OF SOCIAL MEDIA INFLUENCER MARKETING, ELECTRONIC WORD OF MOUTH, AND PURCHASE DECISIONS, WITH A FOCUS ON THE MEDIATING ROLE OF BRAND AWARENESS. Bulletin of Business and Economics (BBE) 12:2, pages 435-446.
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Shutian Wang, Yan Lin & Guoqing Zhu. (2023) Online reviews and high-involvement product sales: Evidence from offline sales in the Chinese automobile industry. Electronic Commerce Research and Applications 57, pages 101231.
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Min Qin, Wei Zhu, Changmeng You, Shuqin Li & Shanshan Qiu. (2022) Patient's behavior of selection physician in online health communities: Based on an Elaboration likelihood model. Frontiers in Public Health 10.
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How electronic word of mouth dynamically influences product sales and supplies: an evidence from China film industry

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How electronic word of mouth dynamically influences product sales and supplies: an evidence from China film industry

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