Can user reviews on online shopping websites contribute to user-involved green product innovation: a case study of household refrigerators

Jin Zhanga Department of Industrial and System Engineering, Zhejiang University, Hangzhou, ChinaView further author information

Wujie Zhangb Zhejiang Development & Planning Institute, Hangzhou, ChinaCorrespondence[email protected]
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Fu Gua Department of Industrial and System Engineering, Zhejiang University, Hangzhou, China;c National Institute of Innovation Management, Zhejiang University, Hangzhou, China;d Polytechnic Institute, Zhejiang University, Hangzhou, ChinaView further author information

Xinyu Hua Department of Industrial and System Engineering, Zhejiang University, Hangzhou, ChinaView further author information

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Can user reviews on online shopping websites contribute to user-involved green product innovation: a case study of household refrigerators

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Can user reviews on online shopping websites contribute to user-involved green product innovation: a case study of household refrigerators

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