Advanced search
Publication Cover
Applied Economics Letters Volume 26, 2019 - Issue 2
Submit an article Journal homepage
267
Views
3
CrossRef citations to date
0
Altmetric
Articles

Asymmetric effect of advertising on the Chinese stock market

Ching-Chi HsuBeijing Normal University, Zhuhai, Zhuhai City, China
&
Miao-Ling ChenDepartment of Finance, National Sun Yat-sen University, Kaohsiung City, TaiwanCorrespondence[email protected]
Pages 157-162 | Published online: 23 Feb 2018

Citations (3)

Keep up to date with the latest research on this topic with citation updates for this article.

Subscribe to citation updates

Read on this site (2)

Dan Yang, Tingyu Ma, Yuetang Wang & Guojun Wang. (2021) Does Investor Attention Affect Stock Trading and Returns? Evidence from Publicly Listed Firms in China. Journal of Behavioral Finance 22:4, pages 368-381.
Read now
Chanil Boo & Changhyun Kim. (2021) Institutional ownership and marketing myopic management. Applied Economics Letters 28:2, pages 148-152.
Read now

Articles from other publishers (1)

Ching-Chi Hsu & Miao-Ling Chen. (2018) Timing of advertising and the MAX effect. Journal of Behavioral and Experimental Finance 20, pages 105-114.
Crossref

Reprints and Corporate Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

To request a reprint or corporate permissions for this article, please click on the relevant link below:

Order Reprints Request Corporate Permissions

Academic Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

Obtain permissions instantly via Rightslink by clicking on the button below:

Request Academic Permissions

If you are unable to obtain permissions via Rightslink, please complete and submit this Permissions form. For more information, please visit our Permissions help page.

Related research

People also read lists articles that other readers of this article have read.

Recommended articles lists articles that we recommend and is powered by our AI driven recommendation engine.

Cited by lists all citing articles based on Crossref citations.
Articles with the Crossref icon will open in a new tab.