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Applied Economics Letters Volume 3, 1996 - Issue 5
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Original Articles

Causality between advertising and sales: new evidence from cointegration

Junsoo Lee
,
B. S. Shin
&
In Chung
Pages 299-301 | Published online: 05 Oct 2010

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J. Duncan Herrington & Courtney Bosworth. (2016) The short- and long-run implications of restaurant advertising. Journal of Foodservice Business Research 19:4, pages 325-337.
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Articles from other publishers (18)

Rana M. Airout, Qasim A. Alawaqleh, Nashat A. Almasria, Fahd Alduais & Sonia Q. Alawaqleh. (2023) The Moderating Role of Liquidity in the Relationship between the Expenditures and Financial Performance of SMEs: Evidence from Jordan. Economies 11:4, pages 121.
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Hakan KIRBAŞ & Burak SUNAR. (2022) VERGİ AFFI UYGULAMALARI İLE MAKRO EKONOMİK DEĞİŞKENLER ARASINDAKİ İLİŞKİNİN AMPİRİK BİR ANALİZİAN EMPIRICAL ANALYSIS OF THE RELATIONSHIP BETWEEN TAX AMENDMENT APPLICATIONS AND MACROECONOMIC VARIABLES. Mehmet Akif Ersoy Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi 9:3, pages 1729-1750.
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Shalini Nath TripathiDheeraj MisraMasood Siddiqui. (2019) Impact of Advertising Intensity on Market Risk of a Firm: A Study on the Indian Consumer Goods Sector. Global Business Review 21:6, pages 1376-1386.
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Yan LuDebanjan Mitra, David MustoSugata Ray. (2020) Can Brands Circumvent Marketing Regulations? Exploiting Umbrella Branding in Financial Markets. Marketing Science 39:1, pages 71-91.
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Rui Qi, David A Cárdenas, Xichen Mou & Simon Hudson. (2018) The strategic value of advertising expenditures in the tourism and hospitality industry. Tourism Economics 24:7, pages 872-888.
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Seth Stephens-Davidowitz, Hal Varian & Michael D. Smith. (2017) Super returns to Super Bowl ads?. Quantitative Marketing and Economics 15:1, pages 1-28.
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Kwangmin Park & SooCheong (Shawn) Jang. (2016) Revisiting the carry-over effects of advertising in franchise industries. International Journal of Contemporary Hospitality Management 28:4, pages 785-800.
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Kwangmin Park & SooCheong (Shawn) Jang. (2015) The cyclical effect of advertising. International Journal of Contemporary Hospitality Management 27:7, pages 1386-1408.
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Francisco F. R. Ramos. 2015. Proceedings of the 1997 World Marketing Congress. Proceedings of the 1997 World Marketing Congress 195 199 .
Sneha SharmaDeepak Kapur. (2015) Causality Relationship between Advertising Expenditure and Sales: A Study of Indian Service Sector. Management and Labour Studies 39:3, pages 275-292.
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Mandeep MahendruKalyan K. De. (2013) Bivariate Analysis of the Relationship between Advertising and Sales. Asia-Pacific Journal of Management Research and Innovation 9:3, pages 315-327.
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Nor Amira Mohd Ali, Muhammad Hanif Abdul Gafar & Jamaludin Akbar. (2013) Enhancing Promotional Strategies within Automotive Companies in Malaysia. Procedia Economics and Finance 7, pages 158-163.
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Kwangmin Park & SooCheong (Shawn) Jang. (2012) Duration of advertising effect: Considering franchising in the restaurant industry. International Journal of Hospitality Management 31:1, pages 257-265.
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현정원. (2011) Technical, Allocative, and Overall Advertising Efficiencies of Korean Pharmaceutical Firms by DEA Window Analysis. Productivity Review 25:3, pages 29-48.
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Syed Zulfiqar Ali Shah & Saeed Akbar. (2008) Value relevance of advertising expenditure: A review of the literature. International Journal of Management Reviews 10:4, pages 301-325.
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Petr Mariel & Susan Orbe. (2005) Nonparametric Estimation of the Effects of Advertising: The Case of Lydia Pinkham. The Journal of Business 78:2, pages 649-674.
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Aman Ullah, Alan Wan & Anoop ChaturvediJudith Giles, John Galbraith, Victoria Zinde-Walsh, Anoop Chaturvedi, Alan Wan, Guohua Zou, Xavie Chee Hoong Yew, Michael Mcaleer, Shiqing Ling, Koichi Maekawa & Hiroyuki Hisamatsu. 2002. Handbook Of Applied Econometrics And Statistical Inference. Handbook Of Applied Econometrics And Statistical Inference.
Hector O. Zapata & José M. Gil. (1999) Cointegration and causality in international agricultural economics research. Agricultural Economics 20:1, pages 1-9.
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