880
Views
77
CrossRef citations to date
0
Altmetric
Original Articles

Gaze bias: Selective encoding and liking effects

, , &
Pages 1113-1132 | Received 01 Jul 2009, Accepted 01 Jan 2010, Published online: 04 May 2010

Keep up to date with the latest research on this topic with citation updates for this article.

Read on this site (6)

Volker Thoma, Paul Rodway & Guy Tamlyn. (2021) Gut thinking and eye tracking: evidence for a central preference heuristic. Journal of Cognitive Psychology 33:8, pages 919-930.
Read now
Yoshimatsu Saito, Atsushi Ueshima, Shigehito Tanida & Tatsuya Kameda. (2019) How does social information affect charitable giving?: Empathic concern promotes support for underdog recipient. Social Neuroscience 14:6, pages 751-764.
Read now
Takashi Mitsuda. (2016) Preference modulates smelling behaviour in olfactory decision tasks. Journal of Cognitive Psychology 28:3, pages 341-347.
Read now
Takashi Mitsuda & Mackenzie G. Glaholt. (2014) Gaze bias during visual preference judgements: Effects of stimulus category and decision instructions. Visual Cognition 22:1, pages 11-29.
Read now
ElizabethR. Schotter, Cainen Gerety & Keith Rayner. (2012) Heuristics and criterion setting during selective encoding in visual decision making: Evidence from eye movements. Visual Cognition 20:9, pages 1110-1129.
Read now

Articles from other publishers (71)

Ana Martinovici, Rik Pieters & Tülin Erdem. (2023) Attention Trajectories Capture Utility Accumulation and Predict Brand Choice. Journal of Marketing Research 60:4, pages 625-645.
Crossref
María Mora, Elena Romeo-Arroyo, Carolina Chaya, Lucía Gayoso, E. Larrañaga-Ayastuy & Laura Vázquez-Araújo. (2023) Eating with the eyes? Tracking food choice in restaurant’s menu. Food Quality and Preference 110, pages 104956.
Crossref
Se Eun Ahn, Jieun Oh & Mi Sook Cho. (2023) Capturing consumers' visual attention toward sugar-reduction information – Focusing on sugar-reduced beverages using eye-tracking experiments . British Food Journal.
Crossref
Xinmeng Yang, Elizabeth H. Zandstra & Sanne Boesveldt. (2023) How sweet odors affect healthy food choice: An eye-tracking study. Food Quality and Preference 109, pages 104922.
Crossref
Almudena Palacios-Ibáñez, Javier Marín-Morales, Manuel Contero & Mariano Alcañiz. (2023) Predicting Decision-Making in Virtual Environments: An Eye Movement Analysis with Household Products. Applied Sciences 13:12, pages 7124.
Crossref
Liat Liberman & Ilana Dubovi. (2022) The effect of the modality principle to support learning with virtual reality: An eye‐tracking and electrodermal activity study. Journal of Computer Assisted Learning 39:2, pages 547-557.
Crossref
Sinika Timme, Ralf Brand & Michaela Raboldt. (2023) Exercise or not? An empirical illustration of the role of behavioral alternatives in exercise motivation and resulting theoretical considerations. Frontiers in Psychology 14.
Crossref
Shiye Cao & Chien-Ming Huang. (2022) Understanding User Reliance on AI in Assisted Decision-Making. Proceedings of the ACM on Human-Computer Interaction 6:CSCW2, pages 1-23.
Crossref
Guus Van Loon, Felix Hermsen & Marnix Naber. (2022) Predicting Product Preferences on Retailers’ Web Shops through Measurement of Gaze and Pupil Size Dynamics. Journal of Cognition 5:1, pages 45.
Crossref
Michel Wedel, Rik Pieters & Ralf van der Lans. (2022) Modeling Eye Movements During Decision Making: A Review. Psychometrika.
Crossref
Ilana Dubovi. (2022) Cognitive and emotional engagement while learning with VR: The perspective of multimodal methodology. Computers & Education 183, pages 104495.
Crossref
Agnes Rosner, Irina Basieva, Albert Barque-Duran, Andreas Glöckner, Bettina von Helversen, Andrei Khrennikov & Emmanuel M. Pothos. (2022) Ambivalence in decision making: An eye tracking study. Cognitive Psychology 134, pages 101464.
Crossref
Gerardo Fernández, Ana Paula González, Carolina Abulafia, Leticia Fiorentini, Osvaldo Agamennoni & Salvador M. Guinjoan. (2022) Oculomotor Abnormalities during Reading in the Offspring of Late-Onset Alzheimer’s Disease. Current Alzheimer Research 19:3, pages 212-222.
Crossref
J. Schomaker, M. Vriens & H.A. Jarva. (2022) Healthy or not: Influencing attention to bias food choices. Food Quality and Preference 96, pages 104384.
Crossref
Артем Колсанов, Екатерина Лосевская & Светлана Зорина. (2022) Using eye tracking to analyse consumer preferences in neuromarketing research. Маркетинг и маркетинговые исследования Marketing and Marketing Research 1, pages 46-54.
Crossref
Hirotoshi SHIRAYANAGI, Yuto MURAKAMI, Shinya KURAUCHI & Takahiro TSUBOTA. (2022) THE EFFECT OF ATTENTIONAL BIAS TOWARD SHOP FACADE ON PREFERENCE JUDGEMENT店舗ファサードの選好判断における注意の偏り効果分析. Journal of Japan Society of Civil Engineers, Ser. D3 (Infrastructure Planning and Management) 77:5, pages I_313-I_320.
Crossref
Shijian Luo, Huan Lin, Yuqi Hu & Cong Fang. (2022) Preliminary study on the aesthetic preference for taillight shape design. International Journal of Industrial Ergonomics 87, pages 103240.
Crossref
Paulina Morquecho-Campos, Ina M. Hellmich, Elske Zwart, Kees de Graaf & Sanne Boesveldt. (2022) Does odour priming influence snack choice? – An eye-tracking study to understand food choice processes. Appetite 168, pages 105772.
Crossref
Alper Beşer, Julian Sengewald & Richard Lackes. 2022. Perspectives in Business Informatics Research. Perspectives in Business Informatics Research 159 174 .
Mei Peng, Hannah Browne, Jimmy Cahayadi & Yusuf Cakmak. (2021) Predicting food choices based on eye-tracking data: Comparisons between real-life and virtual tasks. Appetite 166, pages 105477.
Crossref
Danni Peng-Li, Signe L. Mathiesen, Raymond C.K. Chan, Derek V. Byrne & Qian Janice Wang. (2021) Sounds Healthy: Modelling sound-evoked consumer food choice through visual attention. Appetite 164, pages 105264.
Crossref
Ray Garza, Nikki Clauss & Jennifer Byrd-Craven. (2021) Do BMI and Sex Hormones Influence Visual Attention to Food Stimuli in Women? Tracking Eye Movements Across the Menstrual Cycle. Evolutionary Psychological Science 7:3, pages 304-314.
Crossref
Gerardo Fernández & Mario A. Parra. (2021) Oculomotor Behaviors and Integrative Memory Functions in the Alzheimer’s Clinical Syndrome. Journal of Alzheimer's Disease 82:3, pages 1033-1044.
Crossref
Jiwon Song, Yuna Kwak & Chai-Youn Kim. (2021) Familiarity and Novelty in Aesthetic Preference: The Effects of the Properties of the Artwork and the Beholder. Frontiers in Psychology 12.
Crossref
Kosuke Motoki, Toshiki Saito & Takuya Onuma. (2021) Eye-tracking research on sensory and consumer science: A review, pitfalls and future directions. Food Research International 145, pages 110389.
Crossref
Alexandra Wolf & Kazuo Ueda. (2021) Contribution of Eye-Tracking to Study Cognitive Impairments Among Clinical Populations. Frontiers in Psychology 12.
Crossref
Yuan-Na HUANG, Yun-Xiao LI & Shu LI. (2022) How can a selected and a rejected option turn out to be the same one?. Advances in Psychological Science 29:6, pages 1010-1021.
Crossref
Milica Mormann & J. Edward Russo. (2021) Does Attention Increase the Value of Choice Alternatives?. Trends in Cognitive Sciences 25:4, pages 305-315.
Crossref
Kerstin Gidlöf, Gastón Ares, Jessica Aschemann-Witzel & Tobias Otterbring. (2021) Give us today our daily bread: The effect of hunger on consumers’ visual attention towards bread and the role of time orientation. Food Quality and Preference 88, pages 104079.
Crossref
Yukun Hu, Suihuai Yu, Shengfeng Qin, Dengkai Chen, Jianjie Chu & Yanpu Yang. (2020) How to extract traditional cultural design elements from a set of images of cultural relics based on F-AHP and entropy. Multimedia Tools and Applications 80:4, pages 5833-5856.
Crossref
Anita Radon, Daniel C. Brannon & James Reardon. (2021) Ketchup with your fries? Utilizing complementary product displays to transfer attention to a focal product. Journal of Retailing and Consumer Services 58, pages 102339.
Crossref
Guojie Ma & Xiangling Zhuang. (2021) Nutrition label processing in the past 10 years: Contributions from eye tracking approach. Appetite 156, pages 104859.
Crossref
Danni Peng-Li, Derek V. Byrne, Raymond C.K. Chan & Qian Janice Wang. (2020) The influence of taste-congruent soundtracks on visual attention and food choice: A cross-cultural eye-tracking study in Chinese and Danish consumers. Food Quality and Preference 85, pages 103962.
Crossref
Danni Peng-Li, Raymond C. K. Chan, Derek V. Byrne & Qian Janice Wang. (2020) The Effects of Ethnically Congruent Music on Eye Movements and Food Choice—A Cross-Cultural Comparison between Danish and Chinese Consumers. Foods 9:8, pages 1109.
Crossref
Chunyao Ye, Yan Xiong, Yan Li, Longfan Liu & Mei Wang. (2019) The influences of product similarity on consumer preferences: a study based on eye-tracking analysis. Cognition, Technology & Work 22:3, pages 603-613.
Crossref
Vincenzo Russo, Riccardo Valesi, Anna Gallo, Rita Laureanti & Margherita Zito. (2020) “The Theater of the Mind”: The Effect of Radio Exposure on TV Advertising. Social Sciences 9:7, pages 123.
Crossref
Hongjun Ye, Siddharth Bhatt, Haeyoung Jeong, Jintao Zhang & Rajneesh Suri. (2020) Red price? Red flag! Eye‐tracking reveals how one red price can hurt a retailer. Psychology & Marketing 37:7, pages 928-941.
Crossref
Ji Xu, Noha Mohsen Zommara, Kajornvut Ounjai, Muneyoshi Takahashi, Shunsuke Kobayashi, Tetsuya Matsuda & Johan Lauwereyns. (2020) Urgency Promotes Affective Disengagement: Effects From Bivalent Cues on Preference Formation for Abstract Images. Frontiers in Psychology 11.
Crossref
M. Vriens, C. Vidden & J. Schomaker. (2020) What I see is what I want: Top-down attention biasing choice behavior. Journal of Business Research 111, pages 262-269.
Crossref
Jonas Ludwig, Alexander Jaudas & Anja Achtziger. (2020) The role of motivation and volition in economic decisions: Evidence from eye movements and pupillometry. Journal of Behavioral Decision Making 33:2, pages 180-195.
Crossref
Kristian Pentus, Kerli Ploom, Tanel Mehine, Madli Koiv, Age Tempel & Andres Kuusik. (2020) Mobile and stationary eye tracking comparison – package design and in-store results. Journal of Consumer Marketing 37:3, pages 259-269.
Crossref
Rima-Maria Rahal & Susann Fiedler. (2019) Understanding cognitive and affective mechanisms in social psychology through eye-tracking. Journal of Experimental Social Psychology 85, pages 103842.
Crossref
Takashi Mitsuda, Jiawei Luo & Qiyan Wang. (2019) Exploratory Hand Movements Enhance the Liking Effect in Haptics. Perception 48:9, pages 850-861.
Crossref
Nicole A. Thomas, Rebekah Manning & Elizabeth J. Saccone. (2019) Left-handers know what’s left is right: Handedness and object affordance. PLOS ONE 14:7, pages e0218988.
Crossref
Mickaël Causse, François Lancelot, Jordan Maillant, Julia Behrend, Mathieu Cousy & Nicolas Schneider. (2019) Encoding decisions and expertise in the operator's eyes: Using eye-tracking as input for system adaptation. International Journal of Human-Computer Studies 125, pages 55-65.
Crossref
Alexandra Wolf, Kajornvut Ounjai, Muneyoshi Takahashi, Shunsuke Kobayashi, Tetsuya Matsuda & Johan Lauwereyns. (2019) Evaluative Processing of Food Images: Longer Viewing for Indecisive Preference Formation. Frontiers in Psychology 10.
Crossref
Valerio Manippa, Laura N. van der Laan, Alfredo Brancucci & Paul A.M. Smeets. (2019) Health body priming and food choice: An eye tracking study. Food Quality and Preference 72, pages 116-125.
Crossref
Ellen J Van Loo, Carola Grebitus, Rodolfo M NaygaJr.Jr., Wim Verbeke & Jutta Roosen. (2018) On the Measurement of Consumer Preferences and Food Choice Behavior: The Relation Between Visual Attention and Choices. Applied Economic Perspectives and Policy 40:4, pages 538-562.
Crossref
Alexandra Wolf, Kajornvut Ounjai, Muneyoshi Takahashi, Shunsuke Kobayashi, Tetsuya Matsuda & Johan Lauwereyns. (2018) Evaluative Processing of Food Images: A Conditional Role for Viewing in Preference Formation. Frontiers in Psychology 9.
Crossref
Noha Mohsen Zommara, Muneyoshi Takahashi, Kajornvut Ounjai & Johan Lauwereyns. (2017) A gaze bias with coarse spatial indexing during a gambling task. Cognitive Neurodynamics 12:2, pages 171-181.
Crossref
Takashi Mitsuda & Yuichi Yoshioka. (2017) Final Sampling Bias in Haptic Judgments: How Final Touch Affects Decision-Making. Perception 47:1, pages 90-104.
Crossref
Klaus Duerrschmid & Lukas Danner. 2018. Methods in Consumer Research, Volume 2. Methods in Consumer Research, Volume 2 279 318 .
Toshiki Saito, Rui Nouchi, Hikari Kinjo & Ryuta Kawashima. (2017) Gaze Bias in Preference Judgments by Younger and Older Adults. Frontiers in Aging Neuroscience 9.
Crossref
Ewa Domaradzka & Maksymilian Bielecki. (2017) Deadly Attraction – Attentional Bias toward Preferred Cigarette Brand in Smokers. Frontiers in Psychology 8.
Crossref
Takuya Onuma, Yuwadee Penwannakul, Jun Fuchimoto & Nobuyuki Sakai. (2017) The effect of order of dwells on the first dwell gaze bias for eventually chosen items. PLOS ONE 12:7, pages e0181641.
Crossref
Lyn M. Van Swol & Meghann L. Drury-Grogan. (2017) The Effects of Shared Opinions on Nonverbal Mimicry. SAGE Open 7:2, pages 215824401770724.
Crossref
Fu Guo, Yi Ding, Weilin Liu, Chang Liu & Xuefeng Zhang. (2016) Can eye-tracking data be measured to assess product design?: Visual attention mechanism should be considered. International Journal of Industrial Ergonomics 53, pages 229-235.
Crossref
Philip Pärnamets, Roger Johansson, Kerstin Gidlöf & Annika Wallin. (2016) How Information Availability Interacts with Visual Attention during Judgment and Decision Tasks. Journal of Behavioral Decision Making 29:2-3, pages 218-231.
Crossref
Neil Stewart, Frouke Hermens & William J. Matthews. (2016) Eye Movements in Risky Choice. Journal of Behavioral Decision Making 29:2-3, pages 116-136.
Crossref
Masahiro Morii & Takayuki Sakagami. (2015) The effect of gaze-contingent stimulus elimination on preference judgments. Frontiers in Psychology 6.
Crossref
Takashi Mitsuda & Yuichi Yoshioka. (2014) Taken last, selected first: The sampling bias is also present in the haptic domain. Attention, Perception, & Psychophysics 77:3, pages 941-947.
Crossref
Brian C. Gunia & J. Keith Murnighan. (2015) The Tell-Tale Look: Viewing Time, Preferences, and Prices. PLOS ONE 10:1, pages e0117137.
Crossref
Laura N. van der Laan, Ignace T.C. Hooge, Denise T.D. de Ridder, Max A. Viergever & Paul A.M. Smeets. (2015) Do you like what you see? The role of first fixation and total fixation duration in consumer choice. Food Quality and Preference 39, pages 46-55.
Crossref
Reto Felix & Adilson Borges. (2014) Celebrity endorser attractiveness, visual attention, and implications for ad attitudes and brand evaluations: A replication and extension. Journal of Brand Management 21:7-8, pages 579-593.
Crossref
Marlit Annalena Lindner, Alexander Eitel, Gun-Brit Thoma, Inger Marie Dalehefte, Jan Marten Ihme & Olaf Köller. (2014) Tracking the Decision-Making Process in Multiple-Choice Assessment: Evidence from Eye Movements. Applied Cognitive Psychology 28:5, pages 738-752.
Crossref
Katrien Meert, Mario Pandelaere & Vanessa M. Patrick. (2014) Taking a shine to it: How the preference for glossy stems from an innate need for water. Journal of Consumer Psychology 24:2, pages 195-206.
Crossref
Nina Strohminger, Brendan Caldwell, Daryl Cameron, Jana Schaich Borg & Walter Sinnott-Armstrong. 2014. Experimental Ethics. Experimental Ethics 133 156 .
Jacob L. Orquin & Simone Mueller Loose. (2013) Attention and choice: A review on eye movements in decision making. Acta Psychologica 144:1, pages 190-206.
Crossref
Shiori Nakano & Saho Ayabe-Kanamura. (2013) Smell Behavior During Odor Preference Decision. Chemosensory Perception 6:3, pages 140-147.
Crossref
Kerstin Kusch, Jens R. Helmert & Boris M. Velichkovsky. 2012. Angewandtes Gesundheitsmarketing. Angewandtes Gesundheitsmarketing 133 146 .
Jessica J. Ellis, Mackenzie G. Glaholt & Eyal M. Reingold. (2011) Eye movements reveal solution knowledge prior to insight. Consciousness and Cognition 20:3, pages 768-776.
Crossref

Reprints and Corporate Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

To request a reprint or corporate permissions for this article, please click on the relevant link below:

Academic Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

Obtain permissions instantly via Rightslink by clicking on the button below:

If you are unable to obtain permissions via Rightslink, please complete and submit this Permissions form. For more information, please visit our Permissions help page.