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Journal of Marketing Communications Volume 7, 2001 - Issue 3
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Original Articles

A comparative analysis of advertising characteristics, strategy, style and form in global and national brand advertising

Niall Farrall
&
Jeryl Whitelock
Pages 125-136 | Published online: 09 Dec 2010

Citations (3)

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Steffen Frank Zorn, Steven Bellman, Jennifer A. Robinson & Duane Varan. (2016) Cultural differences affect interactive television advertising. Journal of Marketing Communications 22:1, pages 3-17.
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Articles from other publishers (2)

Patrick Weber. 2016. Handbuch Werbeforschung. Handbuch Werbeforschung 397 431 .
Shiao-Yun Chiang & Hanfu Mi. 2009. Imagining Globalization. Imagining Globalization 45 59 .

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