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Journal of Marketing Communications Volume 11, 2005 - Issue 3
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Original Articles

The Effects of Locus of Control on Word‐of‐mouth Communication

Desmond Lam Faculty of Business Administration, University of Macau, Taipa, Macau, ChinaCorrespondence[email protected]
&
Dick Mizerski Department of Information Management and Marketing, University of Western Australia, Crawley, WA, Australia
Pages 215-228 | Published online: 17 Feb 2007

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Seonaidh McDonald, CarolineJ. Oates, PanayiotaJ. Alevizou, C. William Young & Kumju Hwang. (2012) Individual strategies for sustainable consumption. Journal of Marketing Management 28:3-4, pages 445-468.
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WalterJ. Carl. (2008) The role of disclosure in organized word‐of‐mouth marketing programs. Journal of Marketing Communications 14:3, pages 225-241.
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Hyuk Jun Cheong & Margaret A. Morrison. (2008) Consumers’ Reliance on Product Information and Recommendations Found in UGC. Journal of Interactive Advertising 8:2, pages 38-49.
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Anna Lund Jepsen. (2006) Information Search in Virtual Communities: Is it Replacing Use of Off‐Line Communication?. Journal of Marketing Communications 12:4, pages 247-261.
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