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Journal of Marketing Communications Volume 14, 2008 - Issue 2
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Original Articles

A framework of Corporate Social Responsibility for advertising accountability: The case of Australian government advertising campaign

Gayle Kerr School of Advertising, Marketing and Public Relations, Queensland University of Technology, Brisbane, AustraliaCorrespondence[email protected]
,
Kim Johnston School of Advertising, Marketing and Public Relations, Queensland University of Technology, Brisbane, Australia
&
Amanda Beatson School of Advertising, Marketing and Public Relations, Queensland University of Technology, Brisbane, Australia
Pages 155-169 | Published online: 19 Mar 2008

Citations (20)

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Jaejin Lee & Hyejoon Rim. (2018) Evolution of Corporate Social Responsibility: A Content Analysis of United States Magazine Advertising, 1980–2009. Journal of Promotion Management 24:4, pages 555-577.
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Anshu Saxena Arora & Amit Arora. (2017) Consumer Responses to Slice-of-Life Versus Slice-of-Death Advertising Appeals: Exploring the Role of Polysemy, Branding, and Culture. Journal of Promotion Management 23:1, pages 123-162.
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Lu Tang. (2012) Media discourse of corporate social responsibility in China: a content analysis of newspapers. Asian Journal of Communication 22:3, pages 270-288.
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Articles from other publishers (17)

Ali Kurtulan & Suat Begeç. (2023) Effects of Social Responsibility Practices on the Brand Image, Brand Awareness, and Brand Loyalty of Sponsor Businesses: A Study on Sports Clubs. Economics 17:1.
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Farraz Ali, Zubair Nawaz & Nilesh Kumar. (2023) Internal corporate social responsibility a strategic tool for employee engagement in public organizations: Role of empathy and organizational pride. Human Systems Management, pages 1-16.
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Mehmet Cihan Toker. 2022. Handbook of Research on Global Perspectives on International Advertising. Handbook of Research on Global Perspectives on International Advertising 315 340 .
Xue Chang. (2022) The impact of corporate tax outcomes on forced CEO turnover. National Accounting Review 4:3, pages 218-236.
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Christian Rainero & Giuseppe Modarelli. (2021) Food tracking and blockchain-induced knowledge: a corporate social responsibility tool for sustainable decision-making. British Food Journal 123:12, pages 4284-4308.
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Christian Rainero & Giuseppe Modarelli. (2020) CSR for emergencies: The two concepts of accountability. Corporate Ownership and Control 18:1, pages 78-95.
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Cenk Murat KOÇOĞLU. (2018) Turizm Eğitimi Veren Yükseköğretim Kurumlarının İtibar Bileşenlerinin Öğrencilerin Memnuniyeti ve Tavsiye Etme Davranışı Üzerindeki EtkisiThe Impact of Reputation Components of Higher Education Institutions Providing Tourism Education on the Students Satisfaction and Behavior of Recommendation. Eskişehir Osmangazi Üniversitesi İktisadi ve İdari Bilimler Dergisi 13:2, pages 23-44.
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Georgios Tsourvakas & Ioanna Yfantidou. (2018) Corporate social responsibility influences employee engagement. Social Responsibility Journal 14:1, pages 123-137.
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Andrea Ettinger, Ralf Terlutter, Sandra Diehl & Barbara Mueller. 2017. Handbook of Integrated CSR Communication. Handbook of Integrated CSR Communication 251 272 .
Mehdi Taghian, Clare D’Souza & Michael Polonsky. (2015) A stakeholder approach to corporate social responsibility, reputation and business performance. Social Responsibility Journal 11:2, pages 340-363.
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Pinelopi Athanasopoulou. 2015. Human Rights and Ethics. Human Rights and Ethics 1119 1145 .
Marc D. David & François Lambotte. (2014) Entre discours, actions et éthique : pour une proposition de méthode d’analyse de la légitimité des stratégies de communication de RSEBetween Discourses, Actions and Ethics: Proposition for a Method of Analysis of the Legitimacy of CSR Communication Strategies. Communiquer. Revue de communication sociale et publique:11, pages 101-116.
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Pinelopi Athanasopoulou. 2014. Handbook of Research on Consumerism in Business and Marketing. Handbook of Research on Consumerism in Business and Marketing 18 44 .
Kenneth C. Herbst, Sean T. Hannah & David Allan. (2012) Advertisement Disclaimer Speed and Corporate Social Responsibility: “Costs” to Consumer Comprehension and Effects on Brand Trust and Purchase Intention. Journal of Business Ethics 117:2, pages 297-311.
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Isabelle GusseIsabelle Gusse. 2013. L’armée canadienne vous parle. L’armée canadienne vous parle 287 292 .
Yanqiu Liu, Hongli Ji & Fenglan. (2010) A study on the perceived CSR and customer loyalty based on dairy market in China. A study on the perceived CSR and customer loyalty based on dairy market in China.
Alberto Aziani, Carlotta Carbone, Serena Favarin & Samuele Corradini. (2020) A Multi-Disciplinary Study into the Drivers of Smoking Cessation in Australia. SSRN Electronic Journal.
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