Citations (38)
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Read on this site (10)
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Yongwoog Andrew Jeon, Yuhosua Ryoo & Hye Jin Yoon. (2022) Increasing the Efficacy of Emotional Appeal Ads on Online Video-Watching Platforms: The Effects of Goals and Emotional Approach Tendency on Ad-Skipping Behavior. Journal of Advertising 0:0, pages 1-18.
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Mohammad Mahdi Movahedisaveji & Badiea Shaukat. (2020) Mediating role of brand app trust in the relationship between antecedents and purchase intentions-Iranian B2C mobile apps. Journal of Management Analytics 7:1, pages 69-104.
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Kim Hahn & Jihyun Kim. (2016) Understanding mobile phone case evaluative criteria of US Millennials. International Journal of Fashion Design, Technology and Education 9:1, pages 23-31.
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Naquita Maria-Jose Achadinha, Lindiwe Jama & Petrus Nel. (2014) The drivers of consumers’ intention to redeem a push mobile coupon. Behaviour & Information Technology 33:12, pages 1306-1316.
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Brendan Norman & Daniel Bennett. (2014) Are mobile phone conversations always so annoying? The ‘need-to-listen’ effect re-visited. Behaviour & Information Technology 33:12, pages 1294-1305.
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Jie Lou, Nianlong Han, Dong Wang & Xi Pei. (2022) Effects of Mobile Identity on Smartphone Symbolic Use: An Attachment Theory Perspective. International Journal of Environmental Research and Public Health 19:21, pages 14036.
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