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Journal of Marketing Communications Volume 16, 2010 - Issue 3
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Articles

The relationship between culture and advertising appeals for services

Kathleen Mortimer University of Northampton, UKCorrespondence[email protected]
&
Samantha Grierson University of Bedfordshire, UK
Pages 149-162 | Published online: 04 Jun 2010

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Yakun Zhang, Jithendran Kokkranikal & Brianna Parker. (2023) Do consumers go through imagery processing processes differently? The interplay between imagery-evoking level and multidimensional mental imagery in airline ads processing. Journal of Marketing Communications 0:0, pages 1-29.
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Lisa M. Sciulli & Charlene Bebko. (2021) The Influence of Service Brand Perceptions and Ideals on Consumption Intentions. Services Marketing Quarterly 42:1-2, pages 38-56.
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Guendalina Capece & Francesca Di Pillo. (2021) Chinese website design: Communication as a mirror of culture. Journal of Marketing Communications 27:2, pages 137-159.
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Jean-Marc Décaudin & Denis Lacoste. (2018) Services advertising: showcase the customer!. Journal of Marketing Communications 24:5, pages 518-534.
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Utkarsh. (2018) Examination of Credence and Noncredence Service Advertisement Strategies in the United States and India. Services Marketing Quarterly 39:3, pages 240-259.
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Saeed Shobeiri, Ebrahim Mazaheri & Michel Laroche. (2018) Creating the right customer experience online: The influence of culture. Journal of Marketing Communications 24:3, pages 270-290.
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Alexander Jakubanecs, Magne Supphellen & James G. Helgeson. (2018) Crisis Management Across Borders: Effects of a Crisis Event on Consumer Responses and Communication Strategies in Norway and Russia. Journal of East-West Business 24:1, pages 1-23.
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David P. Ashmore, Nicola Christie & Nicholas A. Tyler. (2017) Symbolic transport choice across national cultures: theoretical considerations for research design. Transportation Planning and Technology 40:8, pages 875-900.
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Salman Saleem. (2017) Cultural Paradox in Advertising: Evidence from Finland. Journal of Promotion Management 23:5, pages 615-632.
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Articles from other publishers (13)

Jean-Marc Décaudin & Denis Lacoste. (2022) Airlines: Standardize Your International Advertising!. Journal of Travel Research 62:5, pages 1090-1104.
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Luhui Hua, Zeeshan Rasool, Muhammad Akbar Ali Ansari, Ali Junaid Khan, Nadia Hanif & Waseem Ul Hameed. (2023) International Students’ Nostalgic Behaviour towards the Purchase of Products and Services. Sustainability 15:4, pages 2888.
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Aditi Paul, Saifuddin AhmedKarolina Zaluski. (2021) Does Online Dating Promotion Vary Across Cultures? A Cross-cultural Analysis of Homepage Advertisements of Online Dating Services in 51 Countries. Journal of Creative Communications 17:2, pages 179-198.
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Svetlana De Vos, Roberta Crouch, Pascale Quester & Jasmina Ilicic. (2021) Mixed emotions and credence service use: insights from at-risk gamblers. Journal of Services Marketing 35:6, pages 740-754.
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Mohsen PashnaMohammad Rahim EsfidaniSeyed Mohammad bagher Jafari. (2019) The Role of User Involvement, User Involvement Types, Product Category Involvement and Advertising Appeals in Social Media Advertising Effectiveness: A Middle East Context (Iran). Journal of Creative Communications 14:2, pages 85-117.
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Dieter Bögenhold & Farah NazDieter Bögenhold & Farah Naz. 2018. Consumption and Life-Styles. Consumption and Life-Styles 53 74 .
Salman Saleem & Jorma Larimo. 2017. Advances in Advertising Research VIII. Advances in Advertising Research VIII 237 251 .
Salman Saleem & Jorma Larimo. 2017. Advances in Advertising Research (Vol. VII). Advances in Advertising Research (Vol. VII) 247 263 .
Seunghee Im & 구진경. (2016) A Cross-Cultural Comparison of Emotional Appeals in Advertising. Journal of Product Research 34:2, pages 77-84.
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Salman Saleem, Jorma Antero Larimo, Kadi Ummik & Andres Kuusik. (2015) Cultural and paradoxical values in advertising in Eastern Europe. Baltic Journal of Management 10:3, pages 313-330.
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Yuan Zhang. 2014. The Handbook of International Advertising Research. The Handbook of International Advertising Research 271 298 .
Rajagopal. (2011) Impact of radio advertisements on buying behaviour of urban commuters. International Journal of Retail & Distribution Management 39:7, pages 480-503.
Crossref
Barry MaudeBarry Maude. 2011. Managing Cross-Cultural Communication. Managing Cross-Cultural Communication 84 111 .

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