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Francisco Muñoz-Leiva, Lucia Porcu & Salvador del Barrio-García. (2015) Discovering prominent themes in integrated marketing communication research from 1991 to 2012: a co-word analytic approach. International Journal of Advertising 34:4, pages 678-701.
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Margarida Abreu Novais & Charles Arcodia. (2013) Measuring the Effects of Event Sponsorship: Theoretical Frameworks and Image Transfer Models. Journal of Travel & Tourism Marketing 30:4, pages 308-334.
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Articles from other publishers (4)
Mohammad Khabiri, Mohammad Reza Asadpour & Abdolhossein Karampour. (2021) Evaluation the Effects of Sport Teams Sponsoring Dimensions on Sponsors Brand Equity (Case Study: Mobile Communication Company of Hamrah Aval). Research in Sport Management and Motor Behavior 11:21, pages 71-90.
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Jean-Luc Herrmann, Christian Derbaix & Mathieu Kacha. (2018) Effet de levier du parrainage sur l’efficacité d’une action de marketing direct. Revue Française de Gestion 44:275, pages 77-94.
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François A. Carrillat, Alain d’Astous & Emilie Morissette Grégoire. (2014) Leveraging social media to enhance recruitment effectiveness. Internet Research 24:4, pages 474-495.
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François A Carrillat & Alain d'Astous. (2013) The complementarity factor in the leveraging of sponsorship. International Journal of Sports Marketing and Sponsorship 15:1, pages 15-34.
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