Citations (15)
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Nilamadhab Mohanty, Saswata N. Biswas & Debiprasad Mishra. (2023) Message Framing and Perceived Risk of Blood Donation. Journal of Nonprofit & Public Sector Marketing 35:2, pages 165-193.
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Laura M. Arpan, Young Sun Lee & Zihan Wang. (2017) Integrating Self-Affirmation with Health Risk Messages: Effects on Message Evaluation and Response. Health Communication 32:2, pages 189-199.
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Danae Manika & Diana Gregory-Smith. (2017) Health marketing communications: An integrated conceptual framework of key determinants of health behaviour across the stages of change. Journal of Marketing Communications 23:1, pages 22-72.
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Arjun Chaudhuri & Camelia Codruta Micu. (2014) The effect of hedonic and utilitarian verbal descriptions and pictures on willingness to try an innovation: Do emotions matter?. Journal of Marketing Communications 20:5, pages 307-324.
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Lucy E. Napper, Peter R. Harris & William M. P. Klein. (2014) Combining Self-Affirmation With the Extended Parallel Process Model: The Consequences for Motivation to Eat More Fruit and Vegetables. Health Communication 29:6, pages 610-618.
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Articles from other publishers (10)
Beatriz Casais & João F. Proença. (2021) The use of positive and negative appeals in social advertising: a content analysis of television ads for preventing HIV/AIDS. International Review on Public and Nonprofit Marketing 19:3, pages 623-647.
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Kawther Methlouthi & Ayoub Nefzi. (2021) Effectiveness of the use of threats in communication with children (aged from 8 to 12). Young Consumers 22:4, pages 614-629.
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Beatriz Casais & Aline Costa Pereira. (2021) The prevalence of emotional and rational tone in social advertising appeals. RAUSP Management Journal 56:3, pages 282-294.
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Janet Ho. (2019) Heroes or criminals: discursive representation of cancer patients in health awareness advertisements. Visual Communication 20:2, pages 159-183.
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Hoang Sinh NguyenDaniel Laufer & Krisjanous Jayne. (2021) The Effectiveness of Guilt and Shame Appeals on Health Communications: The Moderating Role of Self-construal and Personal Cultural Orientation. Australasian Marketing Journal 28:4, pages 310-324.
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전승우 & 박준우. (2016) The Effects of Graphic Pictorial Health Warnings on Tobacco Packaging on Attitudes toward Stopping Smoking and Intention to Stop Smoking: The Gender Difference in the Moderating effect of Coping Styles. The Korean Journal of Consumer and Advertising Psychology 17:3, pages 591-613.
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Svetlana de Vos, Roberta Veale, Pascale Quester & Jasmina Ilicic. 2016. Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing. Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing
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Ming‐hui Li, Robert Eschenauer & Yan Yang. (2013) Influence of Efficacy and Resilience on Problem Solving in the United States, Taiwan, and China. Journal of Multicultural Counseling and Development 41:3, pages 144-157.
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Kalinda Ukanwa & David Godes. (2021) Piracy, Lawsuits, and Competition for Reputation. SSRN Electronic Journal.
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George Rossolatos. (2017) Impossibly Good Looks: A Pragma-Ontological Approach to Unearthing the Latent Rhetorical Structure of Anti-Aging Advertising Discourse. SSRN Electronic Journal.
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