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Hye Jin Yoon, Eunjin Anna Kim & Sung in Choi. (2023) Will humor increase the effectiveness of human papillomavirus (HPV) advertising? exploring the role of humor, STD information, and knowledge. Journal of Marketing Communications 29:5, pages 491-509.
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Camille J. Saucier & Nathan Walter. (2021) Dissecting a frog: a meta-Analytic evaluation of humor intensity in persuasion research. Annals of the International Communication Association 45:4, pages 258-283.
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Marc G. Weinberger & Charles S. Gulas. (2019) The emergence of a half-century of research on humour in advertising: what have we learned? What do we still need to learn?. International Journal of Advertising 38:7, pages 911-956.
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Fanny Fong Yee Chan & Ben Lowe. (2018) Product placement practices in prime-time television programmes in Hong Kong. International Journal of Advertising 37:6, pages 984-1009.
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Fong Yee (Fanny) Chan, Hung Fai (Sunny) Chan & Felix Tang. (2017) The effect of perceived advertising effort on brand perception: implication for retailers in Hong Kong. The International Review of Retail, Distribution and Consumer Research 27:1, pages 78-93.
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Rafi Mann. (2016) The Bibi Sitter and the Hipster: the new comical political discourse. Israel Affairs 22:3-4, pages 788-801.
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Steffen Frank Zorn, Steven Bellman, Jennifer A. Robinson & Duane Varan. (2016) Cultural differences affect interactive television advertising. Journal of Marketing Communications 22:1, pages 3-17.
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Fanny Fong Yee Chan. (2016) An Exploratory Content Analysis of Product Placement in Top Grossing Films. Journal of Promotion Management 22:1, pages 107-121.
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Brett R. C. Molesworth. (2014) Examining the Effectiveness of Pre-Flight Cabin Safety Announcements in Commercial Aviation. The International Journal of Aviation Psychology 24:4, pages 300-314.
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Articles from other publishers (8)
Fanny Fong Yee Chan & Ben Lowe. (2020) Placing products in humorous scenes: its impact on brand perceptions. European Journal of Marketing 55:3, pages 649-670.
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Liu Liu & Huan Chen. (2019) Balancing impressiveness and favorability: A qualitative study on an emerging type of advertising in China. Global Media and China 4:4, pages 477-492.
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Sigen Song, Fanny Fong Yee Chan & Yanlin Wu. (2019) The interaction effect of placement characteristics and emotional experiences on consumers’ brand recognition. Asia Pacific Journal of Marketing and Logistics 32:6, pages 1269-1285.
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Nathan Walter, Michael J Cody, Larry Zhiming Xu & Sheila T Murphy. (2018) A Priest, a Rabbi, and a Minister Walk into a Bar: A Meta-Analysis of Humor Effects on Persuasion. Human Communication Research 44:4, pages 343-373.
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Allison Ragan, Tessa Sommer & Frank Drews. (2017) A Comparison of Airline Safety Videos in Information Acquisition. Proceedings of the Human Factors and Ergonomics Society Annual Meeting 61:1, pages 1671-1673.
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Fanny Fong Yee Chan, Ben Lowe & Dan Petrovici. (2016) Processing of product placements and brand persuasiveness. Marketing Intelligence & Planning 34:3.
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Morteza Tehrani & Brett R.C. Molesworth. (2015) Pre-flight safety briefings, mood and information retention. Applied Ergonomics 51, pages 377-382.
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