Citations (36)
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Michelle M. Rego & Mark A. Hamilton. (2022) The importance of fit: a predictive model of cause marketing effects. Journal of Marketing Theory and Practice 30:2, pages 172-190.
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Michelle M. Rego, Mark A. Hamilton & Dana Rogers. (2021) Measuring the Impact of Cause-Related Marketing: A Meta-Analysis of Nonprofit and For-profit Alliance Campaigns. Journal of Nonprofit & Public Sector Marketing 33:4, pages 434-456.
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Madhurima Deb, Vinay Kumar Sharma & Vibhas Amawate. (2021) CRM, Skepticism and Patronage Intention—the mediating and moderating role of satisfaction and religiosity. Journal of Strategic Marketing 29:4, pages 316-336.
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Vibhas Amawate & Madhurima Deb. (2021) Antecedents and consequences of consumer skepticism toward cause-related marketing: Gender as moderator and attitude as mediator. Journal of Marketing Communications 27:1, pages 31-52.
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Sujo Thomas, Sonal Kureshi & Sanket Vatavwala. (2020) Cause-Related Marketing Research (1988–2016): An Academic Review and Classification. Journal of Nonprofit & Public Sector Marketing 32:5, pages 488-516.
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Penelope Maserame Maanda, Russell Abratt & Michela Mingione. (2020) The Influence of Sport Sponsorship on Brand Equity in South Africa. Journal of Promotion Management 26:6, pages 812-835.
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John W. Pracejus, Qian (Claire) Deng, G. Douglas Olsen & Paul R. Messinger. (2020) Fit in cause-related marketing: An integrative retrospective. Journal of Global Scholars of Marketing Science 30:2, pages 105-114.
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Sonal Kureshi & Sujo Thomas. (2020) Testing the influence of message framing, donation magnitude, and product category in a cause-related marketing context. Journal of Marketing Communications 26:3, pages 268-289.
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Jacqueline K. Eastman, K. Bryant Smalley & Jacob C. Warren. (2019) The Impact of Cause-Related Marketing on Millennials’ Product Attitudes and Purchase Intentions. Journal of Promotion Management 25:6, pages 799-826.
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Lars Bergkvist & Kris Qiang Zhou. (2019) Cause-related marketing persuasion research: an integrated framework and directions for further research. International Journal of Advertising 38:1, pages 5-25.
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Articles from other publishers (26)
Prasant Kumar Pandey, Naval Bajpai & Abhijeet V. Tiwari. (2023) Examining the role of cause-related marketing in influencing the purchase intention of Indian customers in the FMCG sector: the role of attitude and cause involvement. British Food Journal.
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Akansha Singh & Govind Swaroop Pathak. (2023) First three decades of cause-related marketing: building a deeper understanding through bibliometric analysis. Journal of Management History 29:4, pages 582-607.
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Jihye Jung, Minjung Kim & Jiwon Suh. (2022) The scope of “marketing” research in the nonprofit sector: Lessons from the last 20 years literature. Journal of Philanthropy and Marketing 28:4.
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A.K.S. Suryavanshi, Viral Bhatt, Sujo Thomas, Ritesh Patel & Harsha Jariwala. (2023) Predicting cause-related marketing patronage intentions, corporate social responsibility motives and moderating role of spirituality. Social Responsibility Journal.
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Andrews Adugudaa Akolaa, John Paul Basewe Kosiba, Felix Appiah & Akua Akuffo Nyanteh. (2021) The moderating role of donation-related predispositions on the effectiveness of price and product quality on cause-related marketing participation. International Journal of Emerging Markets 18:7, pages 1632-1649.
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Tejaswi Patil & Zillur Rahman. (2022) Mapping the Cause-Related Marketing (CRM) field: document co-citation and bibliographic coupling approach. International Review on Public and Nonprofit Marketing 20:2, pages 491-520.
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Mar Gómez-Rico, Arturo Molina-Collado, María Leticia Santos-Vijande, María Victoria Molina-Collado & Brian Imhoff. (2022) The role of novel instruments of brand communication and brand image in building consumers’ brand preference and intention to visit wineries. Current Psychology 42:15, pages 12711-12727.
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Ashok A. Prasad & Ravi Shekhar Kumar. (2022) Challenges and opportunities of brand corporate social responsibility classification: A review, new conceptualization and future research agenda. International Journal of Consumer Studies 46:6, pages 2071-2103.
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Anníbal C. Sodero. (2022) Good cause, not so good business? Sales and operations performance of cause‐related marketing. Journal of Business Logistics 43:4, pages 566-592.
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Sanghak Lee, Yong Jin Hyun, Byungho Park, Kitae Kim & Ye Yun Kwun. (2022) How a Sensational Event Influences Sponsorship Effects: Applying Neuromarketing. Korean Journal of Sport Science 33:3, pages 451-463.
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Ron G. Christian, Samer N. Sarofim, Brian S. Gordon & Piotr S. Bobkowski. (2022) You’re getting warmer: examining a “warmth effect” as antecedent to cause-related purchase intentions for sport-themed CRM. Journal of Consumer Marketing 39:5, pages 550-562.
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Sanghak Lee & Young Ik Suh. (2020) The severity of a sports-related accident and sponsorship effects: focusing on the fear appeal theory. International Journal of Sports Marketing and Sponsorship 22:2, pages 293-311.
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Merve BOYACI YILDIRIM. (2021) NEDENE DAYALI PAZARLAMADA MARKA-SİVİL TOPLUM KURULUŞU İŞBİRLİĞİ: HAYTAP ÖRNEĞİCOLLABORATION OF BRAND AND NON-GOVERNMENTAL ORGANIZATION IN CAUSE-RELATED MARKETING: CASE OF HAYTAP. Gümüşhane Üniversitesi İletişim Fakültesi Elektronik Dergisi 9:1, pages 255-294.
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Shenghong Ye, Yunxiao Liu, Suizi Gu & Haiquan Chen. (2021) Give Goods or Give Money? The Influence of Cause-Related Marketing Approach on Consumers’ Purchase Intention. Frontiers in Psychology 11.
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David Cosgrave & Michele O'Dwyer. (2020) Ethical standards and perceptions of CRM among millennial consumers. International Marketing Review 37:5, pages 863-884.
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Jaywant Singh, Benedetta Crisafulli & La Toya Quamina. (2020) How Intensity of Cause-Related Marketing Guilt Appeals Influences Consumers. Journal of Advertising Research 60:2, pages 148-162.
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Ryan Rogers, Lee Farquhar & Jacob Mummert. (2020) Audience response to endemic and non-endemic sponsors of esports events. International Journal of Sports Marketing and Sponsorship 21:3, pages 561-576.
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Madhurima Deb & Vibhas Amawate. (2019) Extending the knowledge on cause-related marketing (CrM) campaign with focus on skepticism. VINE Journal of Information and Knowledge Management Systems 50:2, pages 329-348.
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Dae-Young Kim, Sung-Bum Kim & Kathleen Jeehyae Kim. (2018) Building corporate reputation, overcoming consumer skepticism, and establishing trust: choosing the right message types and social causes in the restaurant industry. Service Business 13:2, pages 363-388.
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Norm O’Reilly, Sameer Deshpande, Guy Faulkner, Amy Latimer, Allana Leblanc, Ryan E. Rhodes, Mark Tremblay & Melissa Werman. (2019) Title sponsorship of cause-related sport events. Sport, Business and Management: An International Journal 9:2, pages 185-200.
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Sunil Hazari. (2018) Investigating social media consumption, sports enthusiasm, and gender on sponsorship outcomes in the context of Rio Olympics. International Journal of Sports Marketing and Sponsorship 19:4, pages 396-414.
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Abhishek Dwivedi & Robert McDonald. (2018) Building brand authenticity in fast-moving consumer goods via consumer perceptions of brand marketing communications. European Journal of Marketing 52:7/8, pages 1387-1411.
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Muneeza Shoaib, Vijaya Kumar, Neelofer Mashood & Hameedah Sayani. (2017) Sponsorship of Case Study Competitions and Impact on Brand Equity-An Exploratory Study in the UAE Higher Education Sector. International Journal of Technology and Educational Marketing 7:2, pages 24-44.
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Michael Chih-Hung Wang. (2017) Investigating the different congruence effects on sports sponsor brand equity. International Journal of Sports Marketing and Sponsorship 18:2, pages 196-211.
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Barbara A. Lafferty, Annika K. Lueth & Ryan McCafferty. (2016) An Evolutionary Process Model of Cause-Related Marketing and Systematic Review of the Empirical Literature. Psychology & Marketing 33:11, pages 951-970.
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Sridhar Samu & Walter Wymer. (2014) Cause marketing communications. European Journal of Marketing 48:7/8, pages 1333-1353.
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