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Journal of Marketing Communications Volume 21, 2015 - Issue 4
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Articles

The influence of consumer mood state as a contextual factor on imagery-inducing advertisements and brand attitude

Jun MyersInternational Business and Marketing, California State Polytechnic University, 3801 W Temple Ave, Pomona, CA91676, USACorrespondence[email protected]
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Sela SarGreenlee School of Journalism and Mass Communication, Iowa State University, Ames, IA, USAView further author information
Pages 284-299 | Received 26 Apr 2012, Accepted 15 Dec 2012, Published online: 19 Feb 2013

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Read on this site (5)

Mikyeung Bae. (2021) The Effect of Sequential Structure in Charity Advertising on Message Elaboration and Donation Intention: The Mediating Role of Empathy. Journal of Promotion Management 27:1, pages 177-209.
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Mikyeung Bae. (2020) Role of Skepticism and Message Elaboration in Determining Consumers’ Response to Cause-Related Marketing Claims on Facebook Brand Pages. Journal of Current Issues & Research in Advertising 41:3, pages 301-331.
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Mikyeung Bae. (2020) Emotive contents and heuristic cues regarding skeptical consumers. Cogent Business & Management 7:1.
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Hye Jin Yoon & Yoon-Joo Lee. (2019) Gender differences in arousal priming effects on humor advertising. International Journal of Advertising 38:3, pages 383-404.
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Jeff Joireman, Richie L. Liu & Ioannis Kareklas. (2018) Images paired with concrete claims improve skeptical consumers’ responses to advertising promoting a firm’s good deeds. Journal of Marketing Communications 24:1, pages 83-102.
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Articles from other publishers (9)

Tugce Ozansoy Çadırcı & Aysegul Sagkaya Gungor. 2022. Research Anthology on Game Design, Development, Usage, and Social Impact. Research Anthology on Game Design, Development, Usage, and Social Impact 1495 1515 .
Joaquim Silva, Elisabete Sampaio Sá, Marco Escadas & Joana Carvalho. (2021) The influence of ambient scent on the passengers’ experience, emotions and behavioral intentions: An experimental study in a Public Bus service. Transport Policy 106, pages 88-98.
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Kenneth C. C. YangYowei Kang. (2021) Predicting the Relationships Between Narrative Transportation, Consumer Brand Experience, Love and Loyalty in Video Storytelling Advertising. Journal of Creative Communications 16:1, pages 7-26.
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Yowei Kang & Kenneth C. C. Yang. 2021. Privacy and Security Challenges in Location Aware Computing. Privacy and Security Challenges in Location Aware Computing 1 25 .
Diana Gavilan & Maria Avello. (2020) Brand-Evoked Mental Imagery: The Role of Brands in Eliciting Mental Imagery. SAGE Open 10:4, pages 215824402097748.
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Mira Mayrhofer, Brigitte Naderer & Alice Binder. (2019) Unhealthy Fun: Food and Beverage References in Comedy Series. Journalism & Mass Communication Quarterly 97:1, pages 257-277.
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Kenneth C. C. Yang & Yowei Kang. 2019. Handbook of Research on Narrative Advertising. Handbook of Research on Narrative Advertising 177 195 .
Tugce Ozansoy Çadırcı & Aysegul Sagkaya Gungor. 2019. Application of Gaming in New Media Marketing. Application of Gaming in New Media Marketing 125 150 .
Jeff Joireman, Richie Lin Liu & Ioannis Kareklas. (2013) Convincing the Skeptics: Concrete Claims with Supporting Images Persuade Skeptical Consumers to Support Companies Promoting Corporate Social Responsibility Initiatives. SSRN Electronic Journal.
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