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Journal of Marketing Communications Volume 20, 2014 - Issue 1-2: Special Issue: Word of Mouth and Social Media
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Articles

Understanding online firestorms: Negative word-of-mouth dynamics in social media networks

J. PfefferCenter for Computational Analysis of Social and Organizational Systems, Institute for Software Research, School of Computer Science, Carnegie Mellon University, Pittsburgh, PA15213, USACorrespondence[email protected]
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T. Zorbachvm-people GmbH, 10967, Berlin, GermanyView further author information
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K. M. CarleyCenter for Computational Analysis of Social and Organizational Systems, Institute for Software Research, School of Computer Science, Carnegie Mellon University, Pittsburgh, PA15213, USAView further author information
Pages 117-128 | Published online: 10 Jun 2013

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