Citations (34)
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Julie Bilby, Scott Koslow & Sheila L. Sasser. (2023) Fear in Adland: How Client Risk Aversion and Agency Clientelism Limit the Development of Great Creative Campaigns. Journal of Advertising 52:1, pages 57-74.
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Kenyon Crowley, Michelle Dugas, Guodong (Gordon) Gao, Lara Burn, Kem Igumbor, Duduzile Njapha, Jeanna Piper, Fulvia Veronese & Ritu Agarwal. (2022) Market segmentation of South African adolescent girls and young women to inform HIV prevention product marketing strategy: A mixed methods study. Health Marketing Quarterly 39:2, pages 159-172.
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Paul M. Collier, Michael T. Ewing & Holly B. Cooper. (2021) Balancing creativity and organisational performance in an advertising agency network: A case study. Journal of Marketing Communications 27:8, pages 840-864.
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Mario Vafeas. (2021) Client–Agency Briefing: Using Paradox Theory to Overcome Challenges Associated with Client Resource Deployment. Journal of Advertising 50:3, pages 299-308.
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Karen Middleton, Sarah Turnbull & Mauro José de Oliveira. (2020) Female role portrayals in Brazilian advertising: are outdated cultural stereotypes preventing change?. International Journal of Advertising 39:5, pages 679-698.
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Tim Hughes & Mario Vafeas. (2019) Marketing Agency/Client Service-For-Service Provision in an Age of Digital Transformation. Journal of Business-to-Business Marketing 26:3-4, pages 265-280.
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Douglas West, Scott Koslow & Mark Kilgour. (2019) Future Directions for Advertising Creativity Research. Journal of Advertising 48:1, pages 102-114.
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Songming Feng & Mart Ots. (2018) Seeing Native Advertising Production via the Business Model Lens: The Case of Forbes’s BrandVoice Unit. Journal of Interactive Advertising 18:2, pages 148-161.
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Joon Hye Han, Anthony Grimes & Gary Davies. (2023) When pretesting corporate social responsibility advertising can mislead: feelings vs attitudes. Corporate Communications: An International Journal 28:6, pages 924-942.
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Justin Matthews, Daniel Fastnedge & Angelique Nairn. (2023) The future of advertising campaigns: The role of AI-generated images in advertising creative. Journal of Pervasive Media 8:1, pages 29-49.
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Annette Kallevig, Wilson Ozuem, Michelle Willis, Silvia Ranfagni & Serena Rovai. (2022) Managing Creativity in the Age Of Data-Driven Marketing Communication. Journal of Advertising Research, pages 2022-025.
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Petra Goor, Gayle Kerr & Hyun Seung Jin. (2022) How Has the Digital Environment Affected Advertising Creativity?. Journal of Advertising Research 62:2, pages 118-130.
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Mario Vafeas & Tim Hughes. (2020) Resource integration: Adopting a paradox perspective to inform the management of tensions in customer resource allocation. Industrial Marketing Management 91, pages 596-609.
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Mark Brown, Roop Bhadury, Nitin Bansal & Ellen Bloxsome. (2020) The priming effect of competitor product information on advertising creativity. International Journal of Market Research 62:5, pages 633-648.
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Helen Thompson-Whiteside. (2020) Something in Adland doesn’t add up: It’s time to make female creatives count. Business Horizons 63:5, pages 597-606.
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Mark Kilgour, Scott Koslow & Huw O'Connor. (2020) Why Do Great Creative Ideas Get Rejected?. Journal of Advertising Research 60:1, pages 12-27.
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Liza Howe-Walsh, Sarah Turnbull & Pawan Budhwar. (2019) An investigation into on-sourcing of advertising creativity in an emerging economy: The case of the United Arab Emirates. Journal of Business Research 103, pages 356-364.
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Tim Hughes, Mario Vafeas & Toni Hilton. (2018) Resource integration for co-creation between marketing agencies and clients. European Journal of Marketing 52:5/6, pages 1329-1354.
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Alexander Tevi & Scott Koslow. (2018) How Rhetoric Theory Informs the Creative Advertising Development Process. Journal of Advertising Research 58:1, pages 111-128.
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Azrin Ali, Arun Kumar Tarofder & S.M. Ferdous Azam. (2017) Neuroticism Indifference to Brand Familiarity and Social Influence Towards Purchase Intention in Social Networking Services (SNS) in Malaysia. Asian Journal of Marketing 12:1, pages 1-11.
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