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Journal of Marketing Communications Volume 23, 2017 - Issue 2
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The effects of social media on brand attitude and WOM during a brand crisis: Evidences from the Barilla case

Stefano PaceDepartment of Marketing, Kedge Business School, Marseille, FranceCorrespondence[email protected]
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,
Bernardo BalboniDEAMS – ‘Bruno de Finetti’, University of Trieste, Trieste, ItalyView further author information
&
Giacomo GistriDepartment of Political Sciences, Communication and International Relations, University of Macerata, Macerata, ItalyView further author information
Pages 135-148 | Received 15 Dec 2013, Accepted 12 Jun 2014, Published online: 04 Nov 2014

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