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Journal of Marketing Communications Volume 21, 2015 - Issue 1: Ambient Marketing: Expanding the Concept of Marketing Communication for Transitional Times
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Articles

The value of ambient communication from a consumer perspective

Sara RosengrenCenter for Consumer Marketing, Stockholm School of Economics, Stockholm, SwedenCorrespondence[email protected]
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Erik ModigCenter for Consumer Marketing, Stockholm School of Economics, Stockholm, SwedenView further author information
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Micael DahlénCenter for Consumer Marketing, Stockholm School of Economics, Stockholm, SwedenView further author information
Pages 20-32 | Received 03 May 2013, Accepted 06 Sep 2013, Published online: 04 Nov 2014

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Zeph M. C. van Berlo, Marijn H. C. Meijers, Jiska Eelen, Hilde A. M Voorveld & Martin Eisend. (2023) When the Medium Is the Message: A Meta-Analysis of Creative Media Advertising Effects. Journal of Advertising 0:0, pages 1-18.
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Micael Dahlen. (2021) It’s Time for TGA: Truly Good Advertising. Journal of Current Issues & Research in Advertising 42:2, pages 123-131.
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Charles R. Taylor & Les Carlson. (2021) The future of advertising research: new directions and research needs. Journal of Marketing Theory and Practice 29:1, pages 51-62.
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Patrick van Esch, Yuanyuan (Gina) Cui & Shailendra Pratap Jain. (2021) Stimulating or Intimidating: The Effect of AI-Enabled In-Store Communication on Consumer Patronage Likelihood. Journal of Advertising 50:1, pages 63-80.
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Marijn H. C. Meijers, Paola Remmelswaal & Anke Wonneberger. (2019) Using Visual Impact Metaphors to Stimulate Environmentally Friendly Behavior: The Roles of Response Efficacy and Evaluative Persuasion Knowledge. Environmental Communication 13:8, pages 995-1008.
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Fabiënne Rauwers, Paola Remmelswaal, Marieke L. Fransen, Micael Dahlén & Guda van Noort. (2018) The impact of creative media advertising on consumer responses: two field experiments. International Journal of Advertising 37:5, pages 749-768.
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Karina T. Liljedal & Micael Dahlén. (2018) Consumers' response to other consumers' participation in new product development. Journal of Marketing Communications 24:3, pages 217-229.
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Mehir Baidya & Bipasha Maity. (2023) The interplay between sales and marketing expenditures: an econometric approach in the B2B market. Journal of Business & Industrial Marketing.
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Shugang Li, Qian Dou & Zhaoxu Yu. (2023) The influence mechanism of quasi-site creativity stimulation on consumers’ impulse buying in e-commerce live streaming. Multimedia Tools and Applications.
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Svetlana Davis & Frederick Davis. (2021) The Effect of Guerrilla Marketing On Company Share Prices. Journal of Advertising Research 61:3, pages 346-361.
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Claudia A. Rademaker, Marla Royne Stafford & Mikael Andéhn. (2020) Managerial–Consumer Eco-Harmful Media Perceptions and Eco-Conscious Attitudes. Journal of Advertising Research 60:3, pages 290-304.
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Micael Dahlen, Helge Thorbjørnsen, Jonas Colliander, Sara Rosengren, Alice Gemvik & Christian Thorwid. (2020) The Effects of Communicating Passion in Advertising. Journal of Advertising Research 60:1, pages 3-11.
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Alexander Tevi, Scott Koslow & John Parker. (2019) Can Media Neutrality Limit Creative Potential?. Journal of Advertising Research 59:3, pages 312-328.
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Mine OYMAN & Serhat ÖZER. (2018) Bir Gerilla Pazarlama Uygulaması Olarak Ambient Reklamcılık (Ortam Reklamcılığı): Basılı Dergi Reklamı ile Ambient Reklamın Etkililik Açısından Karşılaştırılması. Anadolu Üniversitesi Sosyal Bilimler Dergisi 18:4, pages 173-192.
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Sara Rosengren. 2016. Advertising in New Formats and Media. Advertising in New Formats and Media 3 18 .
Jiska Eelen, Fabiënne Rauwers, Verena M. Wottrich, Hilde A. M. Voorveld & Guda van Noort. 2016. Advertising in New Formats and Media. Advertising in New Formats and Media 19 46 .
Fredrik Lange, Sara Rosengren & Angelica Blom. (2016) Store-window creativity's impact on shopper behavior. Journal of Business Research 69:3, pages 1014-1021.
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Niklas Bondesson & Sara Rosengren. 2016. Advances in Advertising Research (Vol. VI). Advances in Advertising Research (Vol. VI) 215 225 .

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