Citations (12)
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Dora E. Bock & Veronica L. Thomas. (2023) Too Exciting to Care? When Expressing Gratitude Is a Detriment to the Brand. Journal of Advertising 52:2, pages 211-228.
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Mark Callister, Lesa A. Stern, Kevin K. John & Melissa Seipel. (2022) Digital Body Disturbances in Advertising: Attraction or Repulsion?. Journal of Current Issues & Research in Advertising 43:1, pages 1-25.
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Peter Mikuláš & Amiee Shelton. (2021) Product endorsement on Slovak TV: Generation Y’s recall of celebrity endorsements and brands. Celebrity Studies 12:4, pages 618-634.
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Yadvinder Parmar, Bikram Jit Singh Mann & Mandeep Kaur Ghuman. (2020) Impact of celebrity endorser as in-store stimuli on impulse buying. The International Review of Retail, Distribution and Consumer Research 30:5, pages 576-595.
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Hua Chang, Lingling Zhang & Jung-Sook Lee. (2019) Not all organic food is created equal: the role of product type, perceived authenticity, and construal level. Journal of Marketing Communications 25:8, pages 820-842.
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Articles from other publishers (7)
Hui Zhang & Honggang Xu. (2023) Good Match, Deep Love: Three Studies Examining the Celebrity Endorsement’s Influence on Destination Brand Love. Journal of Travel Research, pages 004728752311649.
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Jihyeon Lee & Hanku Kim. (2021) How to survive in advertisement flooding: The effects of schema–product congruity and attribute relevance on advertisement attitude. Journal of Consumer Behaviour 21:2, pages 214-230.
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Komal Nagar. (2021) Priming effect of celebrities on consumer response toward endorsed brands: an experimental investigation. Journal of Consumer Marketing 38:6, pages 679-691.
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Walter Mettenheim & Klaus‐Peter Wiedmann. (2021) The complex triad of congruence issues in influencer marketing. Journal of Consumer Behaviour 20:5, pages 1277-1296.
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Tsungjen Shih & Shaojung Sharon Wang. (2021) Cause-Related Marketing in the Telecom Sector: Understanding the Dynamics among Environmental Values, Cause-Brand Fit, and Product Type. Sustainability 13:9, pages 5129.
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Marina Krcmar & Kristen Haberkorn. 2020. The International Encyclopedia of Media Psychology. The International Encyclopedia of Media Psychology
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Shih-Yu Lo, Jung-Tai King & Chin-Teng Lin. (2020) How Does Gender Stereotype Affect the Memory of Advertisements? A Behavioral and Electroencephalography Study. Frontiers in Psychology 11.
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