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Journal of Marketing Communications Volume 23, 2017 - Issue 4
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Improving integrated marketing communications practices: A comparison of objectives and results

C.H. PattiDepartment of Marketing, University of Denver, 2101 S. University Blvd., Denver, CO80210, USACorrespondence[email protected]
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,
S.W. HartleyDepartment of Marketing, University of Denver, 2101 S. University Blvd., Denver, CO80210, USAView further author information
,
M.M. van DesselDepartment of Marketing, University of Denver, 2101 S. University Blvd., Denver, CO80210, USAView further author information
&
D.W. BaackDepartment of Marketing, University of Denver, 2101 S. University Blvd., Denver, CO80210, USAView further author information
Pages 351-370 | Received 31 Aug 2014, Accepted 02 Mar 2015, Published online: 23 Apr 2015

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Argyro Elisavet Manoli & Ian R. Hodgkinson. (2020) The implementation of integrated marketing communication (IMC): evidence from professional football clubs in England. Journal of Strategic Marketing 28:6, pages 542-563.
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Amanda Zwerin, Theresa B. Clarke & Irvine Clarke$suffix/text()$suffix/text(). (2020) Traditional and Emerging Integrated Marketing Communication Touchpoints Used in Effie Award-Winning Promotional Campaigns. Journal of Promotion Management 26:2, pages 163-185.
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Maja Šerić. (2018) Content analysis of the empirical research on IMC from 2000 to 2015. Journal of Marketing Communications 24:7, pages 647-685.
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Ana González Ros. (2022) Emprendimiento femenino de moda en Nicaragua. Evaluación de las Comunicaciones Integradas de Marketing. Comunicación y Género 5:2, pages 095-104.
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Jae Youn Chang & Wi-Suk Kwon. (2021) E-store brand personality congruence for multichannel apparel retail brands. Journal of Fashion Marketing and Management: An International Journal 26:1, pages 159-178.
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I Merzlyakova, I Kairova & M Koshman. (2021) Geobranding as a technology for sustainable development of an agricultural region. IOP Conference Series: Earth and Environmental Science 937:3, pages 032077.
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Mehmet Selami YILDIZ, Yıldırım YILDIRIM & Buşra KESİCİ. (2021) DÜZCE BÖLGESİNDEKİ FİRMALARIN ENDÜSTRİ 4.0 YAKLAŞIMIINDUSTRY 4.0 APPROACH OF FIRMS IN DÜZCE REGION. Elektronik Sosyal Bilimler Dergisi 20:80, pages 1773-1797.
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Rohit H. Trivedi & Thorsten Teichert. (2021) Consumer reactions to nudity in print advertising: Comparing same‐gender and opposite‐gender effects. Psychology & Marketing 38:5, pages 819-833.
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Janire Gordon Isasi, Lorea Narvaiza Cantin & Juan José Gibaja Martíns. (2020) La comunicación integrada de marketing (CIM) en la educacion superior (ES) en tiempos de pandemia. Revista de Estudios Empresariales. Segunda Época:2, pages 53-69.
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Ramon S Cancino, Zhaohui Su, Ruben Mesa, Gail E Tomlinson & Jing Wang. (2020) The Impact of COVID-19 on Cancer Screening: Challenges and Opportunities. JMIR Cancer 6:2, pages e21697.
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Lawrence L. Garber, Jr, Kacy Kim & Michael J. Dotson. (2020) The IMC mixes that trucking managers use. Journal of Business & Industrial Marketing 35:12, pages 2067-2077.
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Rohit H. Trivedi & Thorsten Teichert. (2019) The effect of ad smiles on consumer attitudes and intentions: Influence of model gender and consumer gender. Journal of Business Research 99, pages 197-205.
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Thorsten Teichert, Dirk Hardeck, Yong Liu & Rohit Trivedi. (2018) How to Implement Informational and Emotional Appeals in Print Advertisements. Journal of Advertising Research 58:3, pages 363-379.
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Kathleen Mortimer & Sally Laurie. (2017) The internal and external challenges facing clients in implementing IMC. European Journal of Marketing 51:3, pages 511-527.
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. (2017) IMC概念を再考する―進化と課題. Japan Marketing Journal 36:3, pages 6-22.
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Salvador Barrio-Garcia, Wagner A. Kamakura & Teodoro Luque-Martinez. (2017) A Longitudinal Cross-Product Analysis of Media-Budget Allocations: How Economic and Technological Disruptions Affected Media Choices Across Industries. SSRN Electronic Journal.
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