Citations (10)
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Quan Xie, Sidharth Muralidharan, Steven M. Edwards & Carrie La Ferle. (2023) Unlocking the Power of Non-Fungible Token (NFT) Marketing: How NFT Perceptions Foster Brand Loyalty and Purchase Intention among Millennials and Gen-Z. Journal of Interactive Advertising 23:4, pages 356-373.
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Claire Youngnyo Joa & Kate Magsamen-Conrad. (2022) Social influence and UTAUT in predicting digital immigrants’ technology use. Behaviour & Information Technology 41:8, pages 1620-1638.
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Joonghwa Lee & Soojung Kim. (2022) Social media advertising: The role of personal and societal norms in page like ads on Facebook. Journal of Marketing Communications 28:3, pages 329-342.
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Mark Lang, Gary Beemer & Paula Fernandez Gaviria. (2021) Impact of an Innovative Video Demonstration on Perceptions and Attitudes Toward McDonald’s Product Quality. Journal of Food Products Marketing 27:5, pages 243-254.
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Minh Tuan Phung, Pham Thi Minh Ly, Tin Trung Nguyen & Nhan Nguyen-Thanh. (2020) An FsQCA Investigation of eWOM and Social Influence on Product Adoption Intention. Journal of Promotion Management 26:5, pages 726-747.
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Mikyoung Kim. (2020) Determinants of Young Consumers’ Attitude toward Mobile Advertising: The Role of Regulatory Focus. Journal of Promotion Management 26:2, pages 186-206.
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Articles from other publishers (4)
Mina Balouchi & Yuhanis Abdul Aziz. (2023) Examining the antecedents of medical tourists' use of social media from the standpoint of self-efficacy. Journal of Hospitality and Tourism Insights.
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Hota Chia-Sheng Lin, Neil Chueh-An Lee & Yi-Chieh Lu. (2021) The Mitigators of Ad Irritation and Avoidance of YouTube Skippable In-Stream Ads: An Empirical Study in Taiwan. Information 12:9, pages 373.
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Gema Vinuales & Veronica L. Thomas. (2020) Not so social: When social media increases perceptions of exclusions and negatively affects attitudes toward content. Psychology & Marketing 38:2, pages 313-327.
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Paula Lozano, Edna Arillo-Santillán, Inti Barrientos-Gutíerrez, Luz Myriam Reynales Shigematsu & James F. Thrasher. (2019) E-Cigarette Social Norms and Risk Perceptions Among Susceptible Adolescents in a Country That Bans E-Cigarettes. Health Education & Behavior 46:2, pages 275-285.
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