Citations (39)
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Ignatius Enda Panggati, Sasmoko, Boto Simatupang & Sri Bramantoro Abdinagoro. (2023) Does digital influencer endorsement contribute to building consumers’ attitude toward digital advertising during COVID-19 pandemic? mediating role of brand attitude. Cogent Business & Management 10:2.
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Charitha Harshani Perera, Rajkishore Nayak & Long Thang Van Nguyen. (2023) The impact of social media marketing and brand credibility on higher education institutes’ brand equity in emerging countries. Journal of Marketing Communications 29:8, pages 770-795.
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Lin Wang, Meng Zhao, Yang Zhao & Huaxia Gao. (2023) Situational dynamic implementation intentions of mobile shopping behaviour: Based on the perspective of dual contextual cues. Journal of Simulation 17:6, pages 783-799.
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Arghya Ray, Siddharth Gupta & Nripendra P. Rana. (2023) Quality aspects vs consumption values: What affects intention to book hotels in the post-Covid era?. Quality Management Journal 30:4, pages 225-243.
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Can Trinh. (2023) The Role of confidence in the effects of endorsing images. Journal of Marketing Communications 0:0, pages 1-23.
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Muhammad Haroon Shoukat, Kareem M. Selem & Syed Asim Shah. (2023) How Does Social Media Influencer Credibility Blow the Promotional Horn? A Dual Mediation Model. Journal of Relationship Marketing 22:3, pages 172-201.
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Rachma Fitriati & Inggit Sekar Madu Siwi. (2023) Mega-Influencers as Online Opinion Leaders: Establishing Cosmetic Brand Engagement on Social Media. Journal of Promotion Management 29:3, pages 359-382.
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S. R. Nikhashemi, Rowan Kennedy & Felix Mavondo. (2023) Leveraging virtual brand community engagement and consumer brand identification as a bounce-back brand recovery strategy: Role of brand endorsers. Journal of Marketing Communications 0:0, pages 1-41.
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M. Alguacil, J. García-Fernández, F. Calabuig & P. Gálvez-Ruiz. (2022) How can the management of fitness centres be improved through corporate image and brand image?. Economic Research-Ekonomska Istraživanja 35:1, pages 3378-3396.
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Sergio Ibáñez-Sánchez, Marta Flavián, Luis V. Casaló & Daniel Belanche. (2022) Influencers and brands successful collaborations: A mutual reinforcement to promote products and services on social media. Journal of Marketing Communications 28:5, pages 469-486.
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M. Altaf Khan. (2021) Effect of Social Media Influencer Marketing on Consumers’ Purchase Intention and the Mediating Role of Credibility. Journal of Promotion Management 27:4, pages 503-523.
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Articles from other publishers (28)
Aman Kumar, Amit Shankar & Preeti Nayal. (2024) Metaverse is not my cup of tea! An investigation into how personality traits shape metaverse usage intentions. Journal of Retailing and Consumer Services 77, pages 103639.
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Yusuf Hassan, Anuja Akhouri & Amitabh Deo Kodwani. (2023) Corporate social responsibility authenticity as a determinant of repurchase intentions. Social Responsibility Journal 19:9, pages 1577-1594.
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Rakesh Kumar, Shailesh Kumar Kaushal & Kishore Kumar. (2022) Does source credibility matter in promoting sustainable consumption? Developing an integrated model. Social Responsibility Journal 19:7, pages 1320-1347.
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Shaply Abdul Kareem & Pulidindi Venugopal. (2023) Social Media Influencers’ Traits and Purchase Intention: A Moderated Mediation Effect of Attitude Towards Brand Credibility and Brand Familiarity. FIIB Business Review, pages 231971452311622.
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Cláudia Lessa & Arnaldo Coelho. (2023) Building Trust in Higher Education Institutions: Using Congruence to Overcome Scepticism and Increase Credibility, Reputation, and Student Employability Through CSR. Corporate Reputation Review.
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Mohammed Arshad Khan, Faisal Alhathal, Shahid Alam & Syed Mohd Minhaj. (2023) Importance of Social Networking Sites and Determining Its Impact on Brand Image and Online Shopping: An Empirical Study. Sustainability 15:6, pages 5129.
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Abul Kalam, Goi Chai Lee & Tiong Ying Ying. (2023) Remodeling Consumer Brand Choice Behavior: The Effects of Social Media Influences and Celebrity Endorsement. MATEC Web of Conferences 377, pages 02004.
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Dea Damayanti & Handri Dian Wahyudi. (2022) Pengaruh Celebrity Endorser terhadap Purchase Intention: Peran Mediasi Brand Credibility dan Brand Attitude. JURNAL NUSANTARA APLIKASI MANAJEMEN BISNIS 7:2, pages 285-296.
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Hashed Mabkhot, Normalisa Md Isa & Ammar Mabkhot. (2022) The Influence of the Credibility of Social Media Influencers SMIs on the Consumers’ Purchase Intentions: Evidence from Saudi Arabia. Sustainability 14:19, pages 12323.
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Ifta Firdausa Nuzula & Lilik Wahyudi. (2022) Effects of brand attitude, perceived value, and social WOM on purchase intentions in luxury product marketing. Innovative Marketing 18:3, pages 1-14.
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Mengmeng Liu. (2022) Determining the Role of Influencers’ Marketing Initiatives on Fast Fashion Industry Sustainability: The Mediating Role of Purchase Intention. Frontiers in Psychology 13.
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Taerin Chung, Kwang-Yong Lee & Uk Kim. (2022) The Impact of Sustainable Management Strategies of Sports Apparel Brands on Brand Reliability and Purchase Intention through Single Person Media during COVID-19 Pandemic: A Path Analysis. Sustainability 14:12, pages 7076.
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Joonyong Park, Xuan Chenghui & Renee B. Kim. (2022) The effect of brand credibility on search and credence goods: A cross-country analysis of Korea, China & France. JOURNAL OF INTERNATIONAL STUDIES 15:2, pages 199-209.
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M. Ikram Ul Haq, Abdul Khaliq Alvi, Muhammad Akram Somroo, Nadeem Akhtar & Ashfaque Ahmed. (2022) Relationship of brand credibility and brand loyalty: the mediating effects of attitude toward brand. Journal of Economic and Administrative Sciences.
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Nuo Wang. (2022) Scholarship Policies of International Students in Chinese Universities: A Brand Perception Perspective. Frontiers in Psychology 13.
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Rakesh KumarVibhuti Tripathi. (2019) Green Advertising: Examining the Role of Celebrity’s Credibility Using SEM Approach. Global Business Review 23:2, pages 440-459.
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Charitha Harshani Perera, Rajkishore Nayak & Long Van Thang NguyenCharitha Harshani Perera, Rajkishore Nayak & Long Van Thang Nguyen. 2022. Social Media Marketing and Customer-Based Brand Equity for Higher Educational Institutions. Social Media Marketing and Customer-Based Brand Equity for Higher Educational Institutions
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Ali Selcuk Can, Yuksel Ekinci & Giovanni Pino. (2021) Joint brand advertising for emerging heritage sites. Annals of Tourism Research 91, pages 103294.
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Cristela Maia Bairrada, João Fontes da Costa, Rui Manuel Santos & Arnaldo Coelho. (2021) Determinants and consequences of brand credibility: a case study in the pharmaceutical industry. International Journal of Pharmaceutical and Healthcare Marketing 15:2, pages 282-297.
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M. Alguacil, J. Núñez-Pomar, F. Calabuig, P. Escamilla-Fajardo & I. Staskeviciute-Butiene. (2021) Creation of a brand model through SEM to predict users’ loyalty and recommendations regarding a public sports service. Heliyon 7:6, pages e07163.
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Eli Sumarliah, Safeer Ullah Khan & Ikram Ullah Khan. (2021) Online hijab purchase intention: the influence of the Coronavirus outbreak. Journal of Islamic Marketing 12:3, pages 598-621.
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Constanza Cespedes-Dominguez, Cristobal Fernandez-Robin & Scott McCoy. (2021) The Effects of Celebrity Characteristics on Purchase Intentions: A Focus on Consumer Concern of Environmental Issues. Sustainability 13:8, pages 4083.
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Isaac Owusu Asante, Jiaming Fang, Dennis Fiifi Darko & Hossin M. D. Altab. (2021) Examining the Antecedents of User Donation Intentions Toward Social Media Articles: Moderation Effects of Social Contagion. SAGE Open 11:1, pages 215824402110063.
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Shahzeb Hussain, T.C. Melewar, Constantinos-Vasilios Priporas, Pantea Foroudi & Charles Dennis. (2020) Examining the effects of celebrity trust on advertising credibility, brand credibility and corporate credibility. Journal of Business Research 109, pages 472-488.
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Nipuna Dissanayaka. (2020) Impact of celebrity endorsement on consumer buying behavior of “Elephant house Cream Soda”. SSRN Electronic Journal.
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