https://orcid.org/0000-0003-3088-4102
Citations (8)
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Sandra Maria Correia Loureiro, Eduardo Moraes Sarmento, Francisco Vinagre & Mónica Ferreira. (2023) Human branding: from attachment strength to loyalty. Journal of Marketing Communications 0:0, pages 1-22.
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Fei Fan & Kara Chan. (2023) From a Relational Approach: The Persuasiveness of Advertisements Endorsed by Celebrities and Online Influencers. Journal of Promotion Management 29:5, pages 735-757.
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Dongchan Lee & Chang-Dae Ham. (2023) AI versus Human: Rethinking the Role of Agent Knowledge in Consumers’ Coping Mechanism Related to Influencer Marketing. Journal of Interactive Advertising 23:3, pages 241-258.
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Juan Mundel, Anan Wan & Jing Yang. (2023) Processes underlying social comparison with influencers and subsequent impulsive buying: The roles of social anxiety and social media addiction. Journal of Marketing Communications 0:0, pages 1-18.
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Articles from other publishers (4)
Fei Fan, Kara Chan, Yan Wang, Yupeng Li & Michael Prieler. (2023) How influencers’ social media posts have an influence on audience engagement among young consumers. Young Consumers 24:4, pages 427-444.
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Ransome Epie Bawack & Emilie Bonhoure. (2022) Influencer is the New Recommender: insights for Theorising Social Recommender Systems. Information Systems Frontiers 25:1, pages 183-197.
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Beata Zatwarnicka-Madura, Robert Nowacki & Iwona Wojciechowska. (2022) Influencer Marketing as a Tool in Modern Communication—Possibilities of Use in Green Energy Promotion amongst Poland’s Generation Z. Energies 15:18, pages 6570.
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José Magano, Manuel Au-Yong-Oliveira, Cicero Eduardo Walter & Ângela Leite. (2022) Attitudes toward Fashion Influencers as a Mediator of Purchase Intention. Information 13:6, pages 297.
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