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Journal of Marketing Communications Volume 29, 2023 - Issue 3
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Research Articles

An integrated measure of eWOM usefulness in the leisure travel: conceptualisation, scale development, and validation

Sanjeev Vermaa Department of Marketing, National Institute of Industrial Engineering (Nitie), Mumbai, IndiaCorrespondence[email protected]
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,
Neha Yadavb Department of Marketing, Flame School of Business, Flame University, Pune, IndiaView further author information
&
Rekha Chikhalkara Department of Marketing, National Institute of Industrial Engineering (Nitie), Mumbai, IndiaView further author information
Pages 211-237 | Received 30 Apr 2021, Accepted 06 Nov 2021, Published online: 28 Nov 2021

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Chung-Ming Chuang, Crystal Xinru Wu & Robin Stanley Snell. (2023) How do online travel reviews facilitate informed purchase decisions?. Asia Pacific Journal of Tourism Research 28:4, pages 323-340.
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Articles from other publishers (1)

Masoumeh Zibarzani, Rabab Ali Abumalloh, Mehrbakhsh Nilashi, Sarminah Samad, O.A. Alghamdi, Fatima Khan Nayer, Muhammed Yousoof Ismail, Saidatulakmal Mohd & Noor Adelyna Mohammed Akib. (2022) Customer satisfaction with Restaurants Service Quality during COVID-19 outbreak: A two-stage methodology. Technology in Society 70, pages 101977.
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