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Journal of Marketing Communications Volume 29, 2023 - Issue 2: Implications of the Pandemic for Fast Track Technology. Guest Editors: Ioanna Papasolomou and Yioula Melanthiou
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Is this advertising or not, and do I care? Perceptions of and opinions regarding hybrid forms of content

Lina StürmerDepartment of Communication, Faculty of Social Sciences, University of Vienna, Vienna, AustriaORCID Iconhttps://orcid.org/0000-0001-9448-5739View further author information
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Sabine EinwillerDepartment of Communication, Faculty of Social Sciences, University of Vienna, Vienna, AustriaCorrespondence[email protected]
ORCID Iconhttps://orcid.org/0000-0002-3898-846XView further author information
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Pages 161-178 | Received 08 Sep 2022, Accepted 06 Oct 2022, Published online: 04 Dec 2022

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