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Journal of Marketing Communications Volume 30, 2024 - Issue 5
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Research Article

Elite athletes more authentic?: Diet and exercise effects of athletes v. models in ads

Erika Katherine Johnsona School of Communication, East Carolina University, Greenville, United StatesCorrespondence[email protected]
ORCID Iconhttps://orcid.org/0000-0001-6308-0077View further author information
ORCID Icon &
Heather Shoenbergerb Bellisario College of Communications, Penn State, University Park, United StatesORCID Iconhttps://orcid.org/0000-0001-6211-1361View further author information
ORCID Icon
Pages 599-618 | Received 02 Jun 2022, Accepted 26 Dec 2022, Published online: 10 Jan 2023

Citations (3)

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Read on this site (1)

Can Trinh. (2023) The Role of confidence in the effects of endorsing images. Journal of Marketing Communications 0:0, pages 1-23.
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Articles from other publishers (2)

Endang Hariningsih, Budhi Haryanto, Lilik Wahyudi & Catur Sugiarto. (2024) Ten years of evolving traditional versus non-traditional celebrity endorser study: review and synthesis. Management Review Quarterly.
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David Micallef, Lukas Parker, Linda Brennan, Bruno Schivinski & Michaela Jackson. (2023) Emerging adult gamers and their diet – a socio-ecological approach to improve health behaviour. Journal of Social Marketing 14:1, pages 95-113.
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