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Research Article
Do consumers go through imagery processing processes differently? The interplay between imagery-evoking level and multidimensional mental imagery in airline ads processing
Yakun ZhangSchool of Management and Marketing, University of Greenwich, London, UKCorrespondence[email protected]
https://orcid.org/0000-0002-5336-7717View further author information
https://orcid.org/0000-0002-5336-7717View further author information, Jithendran KokkranikalSchool of Management and Marketing, University of Greenwich, London, UKhttps://orcid.org/0000-0003-0103-562XView further author information
https://orcid.org/0000-0003-0103-562XView further author information &