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Research Article

‘A huge political experiment’ – exploring the political brand positioning of political parties in Jersey from an internal-external perspective’

C. Picha Nottingham University Business School, University of Nottingham, Nottingham, UKCorrespondence[email protected]
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J. Reardonb Department of Marketing, University of Cumbria, Carlisle, UKView further author information

A. Armannsdottirc Nottingham Business School, Nottingham Trent University, Nottingham, UKView further author information

Received 04 Jan 2024, Accepted 23 May 2024, Published online: 13 Jun 2024

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https://doi.org/10.1080/13527266.2024.2361657
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