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Journal of Marketing Communications Volume 2, 1996 - Issue 2
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Original Articles

The effects of fine-print disclosure type and involvement on brand attitude formation

Darrel D. Muehling
&
Russell N. Laczniak
Pages 67-82 | Published online: 09 Dec 2010

Citations (5)

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Read on this site (2)

RussellN. Laczniak, DeannaS. Kempf & DarrelD. Muehling. (1999) Advertising Message Involvement: The Role of Enduring and Situational Factors. Journal of Current Issues & Research in Advertising 21:1, pages 51-61.
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DarrelD. Muehling & RichardH. Kolbe. (1997) Fine Print in Television Advertising: Views from the Top. Journal of Advertising 26:3, pages 1-15.
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Articles from other publishers (3)

Enes ÇETİNKAYA & Seçil DEREN VAN HET HOF. (2021) Gıda Reklamlarına Görünmez Sınırlama: Akar Bant Uyarıları Üzerine Nitel Bir AraştırmaInvisible Restrictions on Food Advertisements: A Qualitative Research on Supers. Türkiye İletişim Araştırmaları Dergisi:38, pages 188-204.
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Lisa McQuilken, Nichola Robertson, Michael Polonsky, Paul Harrison & David Bednall. (2016) Perceptions of mobile plan unit pricing and terms and conditions. Marketing Intelligence & Planning 34:6, pages 734-753.
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Andrew Parker & Neil Dagnall. (2009) Effects of retrieval practice on conceptual explicit and implicit consumer memory. Applied Cognitive Psychology 23:2, pages 188-203.
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