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Original Articles

The effects of arousal on liking and believability of commercials

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Pages 101-114 | Published online: 28 Jul 2006

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Articles from other publishers (11)

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Marija Banovic & Kolbrún Sveinsdóttir. (2021) Importance of being analogue: Female attitudes towards meat analogue containing rapeseed protein. Food Control 123, pages 107833.
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Marijn Peters Rit, Ilja Croijmans & Laura J. Speed. (2019) High-Tempo and Stinky: High Arousal Sound–Odor Congruence Affects Product Memory. Multisensory Research 32:4-5, pages 347-366.
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Nancy Rhodes. (2015) Fear-Appeal Messages: Message Processing and Affective Attitudes. Communication Research 44:7, pages 952-975.
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Margot J. van der Goot, Eva A. van Reijmersdal & Mariska Kleemans. (2015) Age differences in recall and liking of arousing television commercials. Communications 40:3.
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Lawrence Ang. 2019. Principles of Integrated Marketing Communications. Principles of Integrated Marketing Communications 351 394 .
Shona M. Tritt, Michael Inzlicht & Jordan B. Peterson. (2013) Preliminary Support for a Generalized Arousal Model of Political Conservatism. PLoS ONE 8:12, pages e83333.
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Michelle L. Gross. (2010) Advergames and the effects of game-product congruity. Computers in Human Behavior 26:6, pages 1259-1265.
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Steven Bellman, Anika Schweda & Duane Varan. (2009) Viewing Angle Matters-Screen Type Does Not. Journal of Communication 59:3, pages 609-634.
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Annie Lang. (2006) Using the Limited Capacity Model of Motivated Mediated Message Processing to Design Effective Cancer Communication Messages. Journal of Communication 56:suppl_1, pages S57-S80.
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Annie Lang. (2000) The Limited Capacity Model of Mediated Message Processing. Journal of Communication 50:1, pages 46-70.
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