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Journal of Marketing Communications Volume 4, 1998 - Issue 3
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Original Articles

A benchmarked assessment of the strategic management of corporate communications

Craig S. Fleisher
Pages 163-176 | Published online: 09 Dec 2010

Citations (10)

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Read on this site (1)

Linjuan Rita Men & Chun-ju Flora Hung. (2012) Exploring the Roles of Organization-Public Relationships in the Strategic Management Process: Towards an Integrated Framework. International Journal of Strategic Communication 6:2, pages 151-173.
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Articles from other publishers (9)

Craig Fleisher & Conor McGrath. (2020) Public Affairs: A field's maturation from 2000+ to 2030. Journal of Public Affairs 20:3.
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Bahtiar Mohamad, Hassan Abu Bakar, Haslina Halim & Ahmed Rageh Ismail. (2014) Corporate Communication Management (CCM) and Organisational Performance: A Review of the Current Literature, Conceptual Model and Research Propositions. Procedia - Social and Behavioral Sciences 155, pages 115-122.
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Mpho Chaka & Lesego Agang. (2011) The role of public relations in the agricultural environment in Botswana. Journal of Public Affairs 11:4, pages 316-322.
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Elena Gutiérrez García & Natalia Rodríguez Salcedo. (2009) Cincuenta años de Relaciones Públicas en España. De la propaganda y la publicidad a la gestión de la reputación. Doxa Comunicación. Revista interdisciplinar de estudios de comunicación y ciencias sociales:9, pages 13-33.
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Cees van Woerkum & Noelle Aarts. (2008) Staying connected. Corporate Communications: An International Journal 13:2, pages 197-211.
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Craig S. Fleisher. (2006) The evolving profile, qualifications and roles of the senior public affairs officer. Journal of Public Affairs 2:2, pages 90-94.
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Jennifer J. Griffin, Craig S. Fleisher, Steven N. Brenner & Jean J. Boddewyn. (2006) Corporate public affairs research: chronological reference list. Journal of Public Affairs 1:1, pages 9-32.
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Kelly Kingsly Mua. (2016) Moving from Strategy to Corporate Communication. SSRN Electronic Journal.
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Zulhamri Abdullah. (2011) Strategic Leadership in Corporate Communication: The Importance of Executive Coaching. SSRN Electronic Journal.
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