Advanced search
Publication Cover
Journal of Marketing Communications Volume 4, 1998 - Issue 1
Submit an article Journal homepage
758
Views
20
CrossRef citations to date
0
Altmetric
Original Articles

Interactive communication: Consumer power and initiative

W. Fred Van Raaij
Pages 1-8 | Published online: 10 Jan 2011

Citations (20)

Keep up to date with the latest research on this topic with citation updates for this article.

Subscribe to citation updates

Read on this site (3)

Djonata Schiessl. (2023) More Expensive Wine Is Really Better? The Role of Positive Emotion and Consumer Power. Journal of International Food & Agribusiness Marketing 0:0, pages 1-22.
Read now
Chrystal B. Zhang & Yi Hsin Lin. (2015) Exploring interactive communication using social media. The Service Industries Journal 35:11-12, pages 670-693.
Read now
Majorie Dijkstra & W. Fred van Raaij. (2002) Media Effects by Involvement Under Voluntary Exposure: A Comparison of Television, Print and Static Internet. Journal of Euromarketing 11:2, pages 1-21.
Read now

Articles from other publishers (17)

Bernadette J. van Ewijk, Astrid Stubbe, Els Gijsbrechts & Marnik G. Dekimpe. (2021) Online display advertising for CPG brands: (When) does it work?. International Journal of Research in Marketing 38:2, pages 271-289.
Crossref
Stefania Romenti & Grazia Murtarelli. 2020. The Handbook of Public Sector Communication. The Handbook of Public Sector Communication 383 403 .
Ogechi Adeola, Robert Ebo Hinson & Olaniyi Evans. 2020. Digital Transformation in Business and Society. Digital Transformation in Business and Society 61 81 .
Kate Letheren, Rebekah Russell-Bennett, Rory Francis Mulcahy & Ryan McAndrew. (2019) Rules of (household) engagement: technology as manager, assistant and intern. European Journal of Marketing 53:9, pages 1934-1961.
Crossref
Antonis C. Simintiras, Yogesh K Dwivedi, Geetanjali Kaushik & Nripendra P. Rana. (2015) Should consumers request cost transparency?. European Journal of Marketing 49:11/12, pages 1961-1979.
Crossref
Annie Chen, Kuang-peng Hung & Norman Peng. (2012) A cluster analysis examination of pet owners’ consumption values and behavior – segmenting owners strategically. Journal of Targeting, Measurement and Analysis for Marketing 20:2, pages 117-132.
Crossref
Kaan Varnali. 2012. Transformations in E-Business Technologies and Commerce. Transformations in E-Business Technologies and Commerce 189 203 .
Gulnara Z. Karimova. (2011) Literary criticism and interactive advertising: Bakhtinian perspective on interactivity. Communications 36:4.
Crossref
Kaan Varnali. (2010) The Impact of the Internet on Marketing Strategy. International Journal of E-Business Research 6:4, pages 38-51.
Crossref
Cees van Woerkum & Noelle Aarts. (2008) Staying connected. Corporate Communications: An International Journal 13:2, pages 197-211.
Crossref
Behrang Rezabakhsh, Daniel Bornemann, Ursula Hansen & Ulf Schrader. (2006) Consumer Power: A Comparison of the Old Economy and the Internet Economy. Journal of Consumer Policy 29:1, pages 3-36.
Crossref
Majorie Dijkstra, Heidi E.J.J.M. Buijtels & W.Fred van Raaij. (2005) Separate and joint effects of medium type on consumer responses: a comparison of television, print, and the Internet. Journal of Business Research 58:3, pages 377-386.
Crossref
Mike Molesworth & Janice Denegri‐Knott. (2004) An exploratory study of the failure of online organisational communication. Corporate Communications: An International Journal 9:4, pages 302-316.
Crossref
Kathryn Waite & Tina Harrison. (2004) Online banking information: what we want and what we get. Qualitative Market Research: An International Journal 7:1, pages 67-79.
Crossref
Alexandros Kapoulas, William Murphy & Nick Ellis. (2002) Say hello, wave goodbye: missed opportunities for electronic relationship marketing within the financial services sector?. International Journal of Bank Marketing 20:7, pages 302-310.
Crossref
Joep Cornelissen. (2000) Corporate image: an audience centred model. Corporate Communications: An International Journal 5:2, pages 119-125.
Crossref
Robert Govers, Myriam Jansen-Verbeke & Frank M. Go. 2000. Information and Communication Technologies in Tourism 2000. Information and Communication Technologies in Tourism 2000 93 103 .

Reprints and Corporate Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

To request a reprint or corporate permissions for this article, please click on the relevant link below:

Order Reprints Request Corporate Permissions

Academic Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

Obtain permissions instantly via Rightslink by clicking on the button below:

Request Academic Permissions

If you are unable to obtain permissions via Rightslink, please complete and submit this Permissions form. For more information, please visit our Permissions help page.

Related research

People also read lists articles that other readers of this article have read.

Recommended articles lists articles that we recommend and is powered by our AI driven recommendation engine.

Cited by lists all citing articles based on Crossref citations.
Articles with the Crossref icon will open in a new tab.