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Journal of Marketing Communications Volume 4, 1998 - Issue 1
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Original Articles

Transitioning marketing communication into the twenty-first century

Don E. Schultz
&
Heidi F. Schultz
Pages 9-26 | Published online: 10 Jan 2011

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Ali Galip Ayvat & Fatma Gunturkun. (2022) Analysis of the effect of a university’s integrated marketing communication activities on university choices using the decision tree technique. Journal of Marketing for Higher Education 0:0, pages 1-23.
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Francisco Suay-Pérez, Gabriel I. Penagos-Londoño, Lucia Porcu & Felipe Ruiz-Moreno. (2022) Customer perceived integrated marketing communications: A segmentation of the soda market. Journal of Marketing Communications 28:4, pages 448-464.
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Antonio C. Pisicchio & Ana Maria Machado Toaldo. (2021) Integrated marketing communication in hospitality SMEs: analyzing the antecedent role of innovation orientation and the effect on market performance. Journal of Marketing Communications 27:7, pages 742-761.
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Vera Butkouskaya, Joan Llonch-Andreu & María-Del-Carmen Alarcón-Del-Amo. (2021) Strategic antecedents and organisational consequences of IMC in different economy types. Journal of Marketing Communications 27:2, pages 115-136.
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Janire Gordon-Isasi, Lorea Narvaiza & Juan José Gibaja. (2021) Revisiting integrated marketing communication (IMC): a scale to assess IMC in higher education (HE). Journal of Marketing for Higher Education 31:1, pages 58-90.
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Guda van Noort, Itai Himelboim, Jolie Martin & Tom Collinger. (2020) Introducing a Model of Automated Brand-Generated Content in an Era of Computational Advertising. Journal of Advertising 49:4, pages 411-427.
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Maja Šerić. (2018) Content analysis of the empirical research on IMC from 2000 to 2015. Journal of Marketing Communications 24:7, pages 647-685.
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Michael J. Valos, Paul Turner, Helana Scheepers & Rosemary Stockdale. (2018) Integrating online communities within business-to-business marketing communications: an exploratory study. Journal of Marketing Communications 24:5, pages 450-468.
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Michael J. Valos, Vanya Louise Maplestone, Michael Jay Polonsky & Mike Ewing. (2017) Integrating social media within an integrated marketing communication decision-making framework. Journal of Marketing Management 33:17-18, pages 1522-1558.
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Essi Pöyry, Petri Parvinen & Richard G. McFarland. (2017) Generating leads with sequential persuasion: should sales influence tactics be consistent or complementary?. Journal of Personal Selling & Sales Management 37:2, pages 89-99.
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Don E. Schultz & Edward C. Malthouse. (2017) Interactivity, Marketing Communication, and Emerging Markets: A Way Forward. Journal of Current Issues & Research in Advertising 38:1, pages 17-30.
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Lucia Porcu, Salvador del Barrio-García, Juan Miguel Alcántara-Pilar & Esmeralda Crespo-Almendros. (2017) Do adhocracy and market cultures facilitate firm-wide integrated marketing communication (IMC)?. International Journal of Advertising 36:1, pages 121-141.
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Margo Buchanan-Oliver & Emma May Fitzgerald. (2016) Industry and agency views of social media: Issues implementing dialogic communication. Journal of Marketing Communications 22:4, pages 437-454.
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Edwina Luck & Jennifer Moffatt. (2009) IMC: Has anything really changed? A new perspective on an old definition. Journal of Marketing Communications 15:5, pages 311-325.
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Jerry G. Kliatchko. (2009) The primacy of the consumer in IMC: Espousing a personalist view and ethical implications. Journal of Marketing Communications 15:2-3, pages 157-177.
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Joep P. Cornelissen. (2001) Integrated marketing communications and the language of marketing development. International Journal of Advertising 20:4, pages 483-498.
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Joep P. Cornelissen, Andrew R. Lock & Hanne Gardner. (2001) The organisation of external communication disciplines: an integrative framework of dimensions and determinants. International Journal of Advertising 20:1, pages 67-88.
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