Citations (16)
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Read on this site (7)
Krzysztof Stępniak. (2023) Communicating the sacred in religious advertising in light of the mediatization of religion theory and research on digital religion. Church, Communication and Culture 8:2, pages 285-307.
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Jordan Morehouse & Adam J. Saffer. (2021) Promoting the Faith: Examining Megachurches’ Audience-Centric Advertising Strategies on Social Media. Journal of Advertising 50:4, pages 408-422.
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Marcus Moberg & Tuomas Martikainen. (2018) Religious change in market and consumer society: the current state of the field and new ways forward. Religion 48:3, pages 418-435.
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Erik Sengers. (2010) Marketing in Dutch Mainline Congregations: What Religious Organizations Offer and How They Do It. Journal of Contemporary Religion 25:1, pages 21-35.
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Matthias Zick Varul. (2008) After Heroism: Religion versus Consumerism. Preliminaries for an Investigation of Protestantism and Islam under Consumer Culture. Islam and Christian–Muslim Relations 19:2, pages 237-255.
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Asonzeh F.-K. Ukah. (2008) Roadside Pentecostalism. Critical Interventions 2:1-2, pages 125-141.
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Oluwaseun O. Afolabi, Solomon Ayantayo Ojo & Oderinde Peter Ayoola. Commoditization of God in religion: Marketing ‘Pentecostalism’ in the Nigerian public space. Journal of Pentecostal and Charismatic Christianity 0:0, pages 1-24.
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Articles from other publishers (9)
Muhammad Waqas. (2020) What drives Muslim Malaysian consumers’ general attitude towards religious advertising?. Journal of Islamic Accounting and Business Research 12:1, pages 97-111.
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Tej K. Bhatia & Reza Ghafar Samar. (2019) Advertising God in Hinduism and Islam. World Englishes 38:3, pages 535-551.
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Jeaney Yip & Susan Ainsworth. (2013) ‘We aim to provide excellent service to everyone who comes to church!’: Marketing mega-churches in Singapore. Social Compass 60:4, pages 503-516.
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Karen M. Lancendorfer & Bonnie B. Reece. (2010) Can you market God? A case study of the ‘God Speaks’ social marketing campaign. International Journal of Nonprofit and Voluntary Sector Marketing 15:4, pages 324-338.
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MARCO VAN GELDEREN. (2011) MEANING IN LIFE AS AN OPPORTUNITY FOR ENTERPRISE. Journal of Enterprising Culture 14:04, pages 307-321.
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GHADA BOTROS. (2006) Religious Identity as an Historical Narrative: Coptic Orthodox Immigrant Churches and the Representation of History. Journal of Historical Sociology 19:2, pages 174-201.
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