Citations (55)
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Paige Alfonzo. (2023) Getting Granular— Uncovering Actionable Insights for Effective Social Media Management in the Higher Education Sector. Journal of Nonprofit & Public Sector Marketing 35:5, pages 468-493.
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Hsin-Yun Wang & Jerry Chih-Yuan Sun. (2023) Real-time virtual reality co-creation: collective intelligence and consciousness for student engagement and focused attention within online communities. Interactive Learning Environments 31:6, pages 3422-3435.
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Tea Mijač, Mario Jadrić & Maja Ćukušić. (2023) The role of user experience and co-creation in measuring the success of digital services in higher education. Behaviour & Information Technology 0:0, pages 1-22.
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Ilker Cingillioglu, Uri Gal & Artem Prokhorov. (2023) Social media marketing for student recruitment: an algorithmically sequenced literature review. Journal of Marketing for Higher Education 0:0, pages 1-23.
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Negin Zarandi, A. Soares & Helena Alves. (2022) Strategies, benefits and barriers– a systematic literature review of student co-creation in higher education. Journal of Marketing for Higher Education 0:0, pages 1-25.
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Oluwasegun A. Oladipo & Budy Sugandi. (2022) Recruitment and mobility of international students: spotlight on a Chinese university. Globalisation, Societies and Education 20:5, pages 655-668.
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Fahmida Naheen & Tamer H. Elsharnouby. (2021) You are what you communicate: on the relationships among university brand personality, identification, student participation, and citizenship behaviour. Journal of Marketing for Higher Education 0:0, pages 1-22.
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Gina Pipoli de Azambuja, Gustavo Rodríguez-Peña & Enver Tarazona Vargas. (2021) The Role of Value co-Creation in the Happiness of the Students. Journal of Promotion Management 27:6, pages 900-920.
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Tri D. Le, Linh Le, Quynh Phan, Khoa T. Tran & Phuong Nguyen. (2021) Participating anonymous online student communities and university brand relationship outcomes. Cogent Business & Management 8:1.
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Mollie Dollinger & Jason Lodge. (2020) Student-staff co-creation in higher education: an evidence-informed model to support future design and implementation. Journal of Higher Education Policy and Management 42:5, pages 532-546.
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Mollie Dollinger & Jason Lodge. (2020) Understanding value in the student experience through student–staff partnerships. Higher Education Research & Development 39:5, pages 940-952.
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Weng Marc Lim, Teck Weng Jee & Ernest Cyril De Run. (2020) Strategic brand management for higher education institutions with graduate degree programs: empirical insights from the higher education marketing mix. Journal of Strategic Marketing 28:3, pages 225-245.
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Daisy Lee, Peggy M. L. Ng & Svetlana Bogomolova. (2020) The impact of university brand identification and eWOM behaviour on students’ psychological well-being: a multi-group analysis among active and passive social media users. Journal of Marketing Management 36:3-4, pages 384-403.
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Tri D. Le, Angela R. Dobele & Linda J. Robinson. (2019) Information sought by prospective students from social media electronic word-of-mouth during the university choice process. Journal of Higher Education Policy and Management 41:1, pages 18-34.
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Jenna Marie Condie, Ivett Ayodele, Sabirah Chowdhury, Shelley Powe & Anna Mary Cooper. (2018) Personalizing twitter communication: an evaluation of ‘rotation-curation’ for enhancing social media engagement within higher education. Journal of Marketing for Higher Education 28:2, pages 192-209.
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Theodora Voivonta & Lucy Avraamidou. (2018) Facebook: a potentially valuable educational tool?. Educational Media International 55:1, pages 34-48.
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Jonathan S. Spackman & Ross Larsen. (2017) Evaluating the Impact of Social Media Marketing on Online Course Registration. The Journal of Continuing Higher Education 65:3, pages 151-165.
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Fernando de Oliveira Santini, Wagner Junior Ladeira, Claudio Hoffmann Sampaio & Gustavo da Silva Costa. (2017) Student satisfaction in higher education: a meta-analytic study. Journal of Marketing for Higher Education 27:1, pages 1-18.
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Tamer H. Elsharnouby. (2015) Student co-creation behavior in higher education: the role of satisfaction with the university experience. Journal of Marketing for Higher Education 25:2, pages 238-262.
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Quynh Hoa Le, Rachel Fuller, Thu-Hang Hoang & Ninh Nguyen. Branding in higher education: a bibliometric analysis and research agenda. Journal of Marketing for Higher Education 0:0, pages 1-24.
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Roberta Pinna, Gianfranco Cicotto & Hosein Jafarkarimi. (2023) Student’s Co-Creation Behavior in a Business and Economic Bachelor’s Degree in Italy: Influence of Perceived Service Quality, Institutional Image, and Loyalty. Sustainability 15:11, pages 8920.
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