Citations (14)
Keep up to date with the latest research on this topic with citation updates for this article.
Read on this site (2)
Au Due Tang, Man-Ling Chang & Cheng-Feng Cheng. (2017) Enhancing knowledge sharing from self-initiated expatriates in Vietnam: the role of internal marketing and work-role adjustment in an emerging economy. Asia Pacific Business Review 23:5, pages 677-696.
Read now
Read now
Sidharth Muralidharan, Carrie La Ferle & Yongjun Sung. (2017) Are we a product of our environment? Assessing culturally congruent Green advertising appeals, novelty, and environmental concern in India and the U.S.A.. Asian Journal of Communication 27:4, pages 396-414.
Read now
Read now
Articles from other publishers (12)
Long T. V. Nguyen, Chi Nguyen, Thuy-Linh Le, Duy Dang-Pham, Phuong Hoang & Rajkishore Nayak. 2024. Information Systems Research in Vietnam, Volume 2. Information Systems Research in Vietnam, Volume 2
9
22
.
Asmat Nizam Abdul-Talib & Mahjabin Yusof. 2020. Leveraging Consumer Behavior and Psychology in the Digital Economy. Leveraging Consumer Behavior and Psychology in the Digital Economy
153
171
.
Mohsen PashnaMohammad Rahim EsfidaniSeyed Mohammad bagher Jafari. (2019) The Role of User Involvement, User Involvement Types, Product Category Involvement and Advertising Appeals in Social Media Advertising Effectiveness: A Middle East Context (Iran). Journal of Creative Communications 14:2, pages 85-117.
Crossref
Crossref
Elfriede Penz & Erich Kirchler. (2016) Households in international marketing research. International Marketing Review 33:3, pages 432-453.
Crossref
Crossref
Mark Ng. (2016) Factors influencing the consumer adoption of Facebook: A two-country study of youth markets. Computers in Human Behavior 54, pages 491-500.
Crossref
Crossref
Duong Trong Hue, Linda Brennan, Lukas Parker & Michael Florian. (2015) But I AM normal: safe? driving in Vietnam. Journal of Social Marketing 5:2, pages 105-124.
Crossref
Crossref
Tao (Tony) Gao, Andrew J. Rohm, Fareena Sultan & Margherita Pagani. (2013) Consumers un-tethered: A three-market empirical study of consumers' mobile marketing acceptance. Journal of Business Research 66:12, pages 2536-2544.
Crossref
Crossref
Elfriede Penz & Erich Kirchler. (2011) Sex-Role Specialization in a Transforming Market: Empirical Evidence from Vietnamese Middle-Class Households. Journal of Macromarketing 32:1, pages 61-73.
Crossref
Crossref
Tao Gao, Andrew J. Rohm, Fareena Sultan & Suping Huang. (2012) Antecedents of consumer attitudes toward mobile marketing: A comparative study of youth markets in the United States and China. Thunderbird International Business Review 54:2, pages 211-224.
Crossref
Crossref
Tao (Tony) Gao, Fareena Sultan & Andrew J. Rohm. (2010) Factors influencing Chinese youth consumers' acceptance of mobile marketing. Journal of Consumer Marketing 27:7, pages 574-583.
Crossref
Crossref
Rajesh Kumar Srivastava. (2010) Effectiveness of global advertisement on culture of India: an emerging market. International Journal of Emerging Markets 5:1, pages 102-113.
Crossref
Crossref
Fareena Sultan, Andrew J. Rohm & Tao (Tony) Gao. (2009) Factors Influencing Consumer Acceptance of Mobile Marketing: A Two-Country Study of Youth Markets. Journal of Interactive Marketing 23:4, pages 308-320.
Crossref
Crossref