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Asia Pacific Business Review Volume 16, 2010 - Issue 1-2: Whither South-East Asian Management?
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Internationalization and its impacts on the standardization/adaptation mode of operations: a study of two Italian firms in Vietnam

Hoc Le Hieu Department of Economics and Management, Hanoi University of Technology, Vietnam
&
Quang Truong Maastricht School of Management, the NetherlandsCorrespondence[email protected]
Pages 239-257 | Published online: 24 Mar 2010

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Reinhard Hünerberg & Andrea Geile. (2012) Language awareness as a challenge for business. Language Awareness 21:1-2, pages 215-234.
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Cher-Min Fong, Ming-Hung Shu, Chao-Cheng Chung, Tung-Lin Tsai, I-Sheng Sun, Hui-Wen Wang & Pei-Chun Hsieh. (2021) Monolingual Consumers’ Reactions in Cyber Market to GCCP, FCCP, and LCCP Ad Appeals in Taiwan. Journal of Intelligent & Fuzzy Systems 40:4, pages 8623-8637.
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