907
Views
24
CrossRef citations to date
0
Altmetric
Articles

Global competitiveness, consumer choice and ‘country of origin’ effect: an exploratory East–West study

&
Pages 265-280 | Published online: 25 Jul 2011

Keep up to date with the latest research on this topic with citation updates for this article.

Read on this site (4)

Tommaso Pucci, Elena Casprini, Simone Guercini & Lorenzo Zanni. (2017) One country, multiple country-related effects: An international comparative analysis among emerging countries on Italian fashion products. Journal of Global Fashion Marketing 8:2, pages 98-112.
Read now
Chris Baumann & Shu Setogawa. (2015) Asian ethnicity in the West: preference for Chinese, Indian and Korean service staff. Asian Ethnicity 16:3, pages 380-398.
Read now
Wai Jin Lee, Ian Phau & Rajat Roy. (2012) Status and Nonstatus Consumers’ Attitudes toward Foreign and Domestic Luxury Brands of Underwear. Journal of International Consumer Marketing 24:1-2, pages 43-56.
Read now

Articles from other publishers (20)

Tony Fang & Alex Wells. 2020. Handbook of Labor, Human Resources and Population Economics. Handbook of Labor, Human Resources and Population Economics 1 23 .
Andrea Sestino, Serena Di Matteo & Cesare Amatulli. 2023. Fashion Marketing in Emerging Economies Volume I. Fashion Marketing in Emerging Economies Volume I 23 45 .
Carson Duan. (2022) Analyzing Cross-country E-entrepreneurship in a Framework of Transnational Digital Entrepreneurial Ecosystem: Evidence of Chinese E-platforms. International Journal of E-Entrepreneurship and Innovation 12:1, pages 1-18.
Crossref
Andrei Panibratov & Liana Rysakova. (2020) The diaspora phenomenon: scholarly assessment and implications for countries and firms. Journal of Global Mobility: The Home of Expatriate Management Research 9:1, pages 107-144.
Crossref
Nizar Souiden, Nabil Amara & Walid Chaouali. (2020) Optimal image mix cues and their impacts on consumers’ purchase intention. Journal of Retailing and Consumer Services 54, pages 102011.
Crossref
Todd M. Inouye, Amol M. Joshi, Iman Hemmatian & Jeffrey A. Robinson. (2019) Counteracting Globalization's Skeptics: How Diasporas Influence the Internationalization Preferences of Minority Entrepreneurs' Firms. Global Strategy Journal 10:1, pages 123-173.
Crossref
Chris Baumann, Michael Cherry & Wujin Chu. (2019) Competitive Productivity (CP) at macro–meso–micro levels. Cross Cultural & Strategic Management 26:2, pages 118-144.
Crossref
Jin Kyun Lee, Byung-Kwan Lee & Wei-Na Lee. (2018) The effects of country-of-origin fit on cross-border brand alliances. Asia Pacific Journal of Marketing and Logistics 30:5, pages 1259-1276.
Crossref
Mohammad B. Rana & Maria Elo. (2017) Transnational Diaspora and Civil Society Actors Driving MNE Internationalisation: The Case of Grameenphone in Bangladesh. Journal of International Management 23:1, pages 87-106.
Crossref
Grigorios Livanis, Christopher J. Robertson, Khalid M. Al-Shuaibi & Khalid Hussain. (2016) Outsourcing destination choices: the role of economic and cultural attributes. International Marketing Review 33:1, pages 51-87.
Crossref
Rosalie L. Tung. (2016) New perspectives on human resource management in a global context. Journal of World Business 51:1, pages 142-152.
Crossref
Ranfeng Qiu & Vipin Gupta. (2015) A conceptual study of immigrant born globals and their multinationalization process. Journal of Global Entrepreneurship Research 5:1.
Crossref
Cher-Min Fong, Chun-Ling Lee & Yunzhou Du. (2015) Consumer animosity and foreign direct investment: An investigation of consumer responses. International Business Review 24:1, pages 23-32.
Crossref
Mourad Touzani, Smaoui Fatma & Labidi Mouna Meriem. (2015) Country-of-origin and emerging countries: revisiting a complex relationship. Qualitative Market Research: An International Journal 18:1, pages 48-68.
Crossref
Masud Chand. (2014) Diaspora identity, acculturation policy and FDI: The Indian diaspora in Canada and the United States. Asian Business & Management 13:4, pages 283-308.
Crossref
R.K. Srivastava. (2014) Impact of Country of Origin on Indian Consumers-study of Chinese Brands. Asian Journal of Marketing 8:2, pages 54-70.
Crossref
Ian Phau. 2014. Fashion Branding and Consumer Behaviors. Fashion Branding and Consumer Behaviors 77 100 .
. 2013. Globalization, Change and Learning in South Asia. Globalization, Change and Learning in South Asia 167 196 .
Masud Chand. (2012) Diasporas, migration, and trade: the Indian diaspora in North America. Journal of Enterprising Communities: People and Places in the Global Economy 6:4, pages 383-396.
Crossref
Tony Fang & Alex Wells. (2022) Diaspora Economics. SSRN Electronic Journal.
Crossref

Reprints and Corporate Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

To request a reprint or corporate permissions for this article, please click on the relevant link below:

Academic Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

Obtain permissions instantly via Rightslink by clicking on the button below:

If you are unable to obtain permissions via Rightslink, please complete and submit this Permissions form. For more information, please visit our Permissions help page.