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Managing Leisure Volume 6, 2001 - Issue 3
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Original Articles

Sponsorship activities and the small firms sector

John Webb
&
Sara Carter
Pages 168-179 | Published online: 02 Dec 2010

Citations (14)

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Read on this site (2)

CarlM. Sylvestre & Luiz Moutinho. (2007) Leveraging Associations: The Promotion of Cultural Sponsorships. Journal of Promotion Management 13:3-4, pages 281-303.
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Troy D. Glover, Diana C. Parry & Kimberly J. Shinew. (2005) Building Relationships, Accessing Resources: Mobilizing Social Capital in Community Garden Contexts. Journal of Leisure Research 37:4, pages 450-474.
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Articles from other publishers (12)

Richard R. Suminski, Shannon M. Robson, Amanda Kopetsky Fultz, Samantha M. Sundermeir & Sara A. Jahnke. (2022) Perspectives on Engagement With Youth Physical Activity Opportunities in Low-Income, African American, Urban Neighborhoods. American Journal of Health Promotion 37:1, pages 47-55.
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Stefan Walzel & Gerhard Nowak. (2021) Clever or foolish? Playing with the rivalry in leveraging sports sponsorships of SMEs. International Small Business Journal: Researching Entrepreneurship 40:1, pages 47-67.
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Peter Datson, Wilson Ozuem, Kerry Howell & Geoff Lancaster. (2021) Beyond the game: perceptions and practices of sports sponsorship in German SMEs. Qualitative Market Research: An International Journal 24:5, pages 632-652.
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Richard Robert Suminski Jr, Shannon Robson, Jennie Turner & Eric Plautz. (2019) Promoting Small Business Support of Youth Physical Activity in Low-Income, Minority Neighborhoods: Protocol for a Randomized Controlled Trial. JMIR Research Protocols 8:7, pages e13141.
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Aila Khan & Suzan Burton. 2016. Making a Difference Through Marketing. Making a Difference Through Marketing 25 41 .
Fabio Severino. 2014. Handbook of Research on Management of Cultural Products. Handbook of Research on Management of Cultural Products 113 125 .
Heinz-Dieter Horch, Manfred Schubert & Stefan WalzelHeinz-Dieter Horch, Manfred Schubert & Stefan Walzel. 2014. Besonderheiten der Sportbetriebslehre. Besonderheiten der Sportbetriebslehre 191 206 .
Heinz-Dieter Horch, Manfred Schubert & Stefan WalzelHeinz-Dieter Horch, Manfred Schubert & Stefan Walzel. 2014. Besonderheiten der Sportbetriebslehre. Besonderheiten der Sportbetriebslehre 191 206 .
Neil Moore & Roger Levermore. (2012) English professional football clubs. Sport, Business and Management: An International Journal 2:3, pages 196-209.
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Richard R. Suminski & Ding Ding. (2012) Small Business Support of Youth Physical Activity Opportunities. American Journal of Health Promotion 26:5, pages 289-294.
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Miguel Moital, Julie Whitfield, Caroline Jackson & Arjun Bahl. (2012) Event sponsorship by alcoholic and non‐alcoholic drinks businesses in India. International Journal of Contemporary Hospitality Management 24:2, pages 289-311.
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Sharon Nadav, Wayne W. Smith & Andrea Canberg. (2010) Examining Corporate Sponsorsip of Charitable Events in the Greater Charleston Area. Event Management 14:3, pages 239-250.
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