Advanced search
Publication Cover
Managing Leisure Volume 7, 2002 - Issue 1
Journal homepage
1,332
Views
38
CrossRef citations to date
0
Altmetric
Original Articles

'Rethinking the missionary position' - the quest for sustainable audience development strategies

Debi Hayes
&
Alix Slater
Pages 1-17 | Published online: 02 Dec 2010

Citations (38)

Keep up to date with the latest research on this topic with citation updates for this article.

Subscribe to citation updates

Read on this site (16)

Manuel Cuadrado-García & Juan D. Montoro-Pons. (2022) LGB´s Arts Affinity: An Empirical Study of Theater Audiences Based on Motivations. Journal of Homosexuality 69:8, pages 1322-1341.
Read now
Steven Hadley. (2017) European Commission final report: study on audience development – how to place audiences at the centre of cultural organisations. Cultural Trends 26:3, pages 275-278.
Read now
Manuela Pegoraro & Luca Zan. (2017) Life and death in audience development. The exhibition on Pompeii at the British museum, 2013. Museum Management and Curatorship 32:3, pages 210-231.
Read now
Pieter de Rooij & Marcel Bastiaansen. (2017) Understanding and Measuring Consumption Motives in the Performing Arts. The Journal of Arts Management, Law, and Society 47:2, pages 118-135.
Read now
Eudora Tong, Christopher James White & Tim Fry. (2016) Classical Music Concert Attendance and Older Adults. Journal of Leisure Research 48:2, pages 178-187.
Read now
Christian Potschka, Mathias Fuchs & Agata Królikowski. (2013) Review of European Expert Network on Culture's audience building and the future Creative Europe programme, 2012. Cultural Trends 22:3-4, pages 265-269.
Read now
Karen Burland & Stephanie Pitts. (2012) Rules and expectations of jazz gigs. Social Semiotics 22:5, pages 523-543.
Read now
Alf Hatton. (2012) The conceptual roots of modern museum management dilemmas. Museum Management and Curatorship 27:2, pages 129-147.
Read now
Belem Barbosa & Pedro Quelhas Brito. (2012) Do open day events develop art museum audiences?. Museum Management and Curatorship 27:1, pages 17-33.
Read now
Chris Hand. (2011) Do arts audiences act like consumers?. Managing Leisure 16:2, pages 88-97.
Read now
Julie Whitfield & Don J. Webber. (2010) Sector Differences in Conference Facility Refurbishment. Tourism and Hospitality Planning & Development 7:2, pages 163-178.
Read now
Denise Cole. (2008) Museum marketing as a tool for survival and creativity: the mining museum perspective. Museum Management and Curatorship 23:2, pages 177-192.
Read now
Mária Tajtáková & Daniel Arias-Aranda. (2008) Targeting university students in audience development strategies for opera and ballet. The Service Industries Journal 28:2, pages 179-191.
Read now
Zuleika Beaven & Chantal Laws. (2007) ‘Never Let Me Down Again’1: Loyal customer attitudes towards ticket distribution channels for live music events: a netnographic exploration of the US leg of the Depeche Mode 2005–2006 World Tour. Managing Leisure 12:2-3, pages 120-142.
Read now
Nobuko Kawashima. (2006) AUDIENCE DEVELOPMENT AND SOCIAL INCLUSION IN BRITAIN. International Journal of Cultural Policy 12:1, pages 55-72.
Read now
Gayle McPherson. (2006) Public memories and private tastes: The shifting definitions of museums and their visitors in the UK. Museum Management and Curatorship 21:1, pages 44-57.
Read now

Articles from other publishers (22)

Yuxin Ma, Yuke Zhu, Mingyu Chen & Ruoqing Yang. (2023) Visitor-oriented: A Study of the British Museum's Visitor-centred Operations Strategy. International Journal of Education and Humanities 11:1, pages 128-130.
Crossref
Eric Kolhede, J. Tomas Gomez-Arias & Anna Maximova. (2022) Price elasticity in the performing arts: a segmentation approach. Journal of Marketing Analytics 11:3, pages 523-550.
Crossref
Sascha Bjarnø Olinsson. (2023) A Museology for Open-Air Museums. Journal of Conservation and Museum Studies 21:1.
Crossref
Luca Pareschi & Noemi Ponzoni. 2021. Cultural Initiatives for Sustainable Development. Cultural Initiatives for Sustainable Development 249 270 .
Steven HadleySteven Hadley. 2021. Audience Development and Cultural Policy. Audience Development and Cultural Policy 219 237 .
Steven HadleySteven Hadley. 2021. Audience Development and Cultural Policy. Audience Development and Cultural Policy 187 217 .
Steven HadleySteven Hadley. 2021. Audience Development and Cultural Policy. Audience Development and Cultural Policy 147 185 .
Steven HadleySteven Hadley. 2021. Audience Development and Cultural Policy. Audience Development and Cultural Policy 79 110 .
Steven HadleySteven Hadley. 2021. Audience Development and Cultural Policy. Audience Development and Cultural Policy 57 78 .
Steven HadleySteven Hadley. 2021. Audience Development and Cultural Policy. Audience Development and Cultural Policy 1 23 .
Leila Jancovich & David Stevenson. (2020) Cultural Participation. Conjunctions 7:2, pages 1-8.
Crossref
David Stevenson. (2019) The cultural non-participant: critical logics and discursive subject identities. Arts and the Market 9:1, pages 50-64.
Crossref
Berta Tubillejas-Andrés, Amparo Cervera-Taulet & Haydee Calderón García. (2018) Feeling emotions in the public performing arts sector: does gender affect?. International Review on Public and Nonprofit Marketing 16:1, pages 1-22.
Crossref
Elif Ulker-Demirel, Ayse Akyol & Gülhayat Gölbasi Simsek. (2018) Marketing and consumption of art products: the movie industry. Arts and the Market 8:1, pages 80-98.
Crossref
Christy Collis. 2017. Entertainment Values. Entertainment Values 11 22 .
Eric John Kolhede & J. Tomas Gomez-Arias. (2016) Segmentation of infrequent performing arts consumers. Arts and the Market 6:1, pages 88-110.
Crossref
Raymond Powell & Jithendran Kokkranikal. 2015. Cultural Tourism in a Digital Era. Cultural Tourism in a Digital Era 169 181 .
Sue Vaux Halliday & Alexandra Astafyeva. (2014) Millennial cultural consumers: co-creating value through brand communities. Arts Marketing: An International Journal 4:1/2, pages 119-135.
Crossref
Gabriele Troilo, Maria Cristina Cito & Isabella Soscia. (2014) Repurchase Behavior in the Performing Arts: Do Emotions Matter without Involvement?. Psychology & Marketing 31:8, pages 635-646.
Crossref
Huong Le, David H B Bednall & Yuka Fujimoto. 2014. Transcultural Marketing for Incremental and Radical Innovation. Transcultural Marketing for Incremental and Radical Innovation 78 95 .
Noel Dennis, Gretchen Larsen & Michael Macaulay. (2011) Editorial: terraforming Arts Marketing . Arts Marketing: An International Journal 1:1, pages 5-10.
Crossref
Gretchen Larsen & Daragh O'Reilly. (2010) Special issue on creative methods of inquiry in arts marketing. International Journal of Culture, Tourism and Hospitality Research 4:1, pages 3-7.
Crossref

Reprints and Corporate Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

To request a reprint or corporate permissions for this article, please click on the relevant link below:

Order Reprints Request Corporate Permissions

Academic Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

Obtain permissions instantly via Rightslink by clicking on the button below:

Request Academic Permissions

If you are unable to obtain permissions via Rightslink, please complete and submit this Permissions form. For more information, please visit our Permissions help page.

Related research

People also read lists articles that other readers of this article have read.

Recommended articles lists articles that we recommend and is powered by our AI driven recommendation engine.

Cited by lists all citing articles based on Crossref citations.
Articles with the Crossref icon will open in a new tab.