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Managing Leisure Volume 8, 2003 - Issue 4
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Original Articles

The American experience with facility naming rights: opportunities for English professional football teams

John Crompton Department of Recreation, Park and Tourism Sciences, Texas A&M University, TX, USA
&
Dennis Howard Department of Marketing, University of Oregon, OR, USA
Pages 212-226 | Published online: 02 Dec 2010

Citations (22)

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Read on this site (7)

Leah Gillooly, Dominic Medway, Gary Warnaby & Stuart Roper. (2022) ‘To us it’s still Boundary Park’: fan discourses on the corporate (re)naming of football stadia. Social & Cultural Geography 23:9, pages 1275-1293.
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Felix Boronczyk & Niklas Zarins. (2022) Fans’ monetary evaluation of traditional and sponsored stadium names in the German Bundesliga. European Sport Management Quarterly 22:6, pages 768-787.
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Remco M. Beek & Inge Derom. (2022) Sponsorship eras in the English Premier League: changing industries and globalization between 1992 and 2021. Soccer & Society 23:4-5, pages 349-366.
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Jani Vuolteenaho, Matthias Wolny & Guy Puzey. (2019) “This venue is brought to you by…”: the diffusion of sports and entertainment facility name sponsorship in urban Europe. Urban Geography 40:6, pages 762-783.
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Terry Eddy. (2014) Measuring effects of naming-rights sponsorships on college football fans’ purchasing intentions. Sport Management Review 17:3, pages 362-375.
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Kenneth K. Chen & James J. Zhang. (2011) Examining consumer attributes associated with collegiate athletic facility naming rights sponsorship: Development of a theoretical framework. Sport Management Review 14:2, pages 103-116.
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Ric Jensen & Jason Sosa. (2008) The importance of building positive relationships between Hispanic audiences and Major League Soccer franchises: a case study of the public relations challenges facing Houston 1836. Soccer & Society 9:4, pages 477-490.
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Articles from other publishers (15)

Brett Centracchio, Nels Popp & Jonathan A. Jensen. (2023) Examining valuation of corporate naming rights partnerships in collegiate sports and their impact on consumer behavior. International Journal of Sports Marketing and Sponsorship.
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Albrecht Sonntag. 2023. The Political Football Stadium. The Political Football Stadium 67 82 .
Cornelia Gerhardt, Ben Clarke & Justin Lecarpentier. (2021) Naming rights sponsorship in Europe. AILA Review 34:2, pages 212-239.
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Leah Gillooly, Dominic Medway, Gary Warnaby & Tony Grimes. (2020) The importance of context in understanding football fans’ reactions to corporate stadia naming rights sponsorships. European Journal of Marketing 54:7, pages 1501-1522.
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David S. Martin, Brian L. Bourdeau & John Stephan. (2020) Measuring the effectiveness of facility naming rights sponsorships. Journal of Business Research 110, pages 51-64.
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Christopher Huth. (2018) Back to traditional stadium names. Sport, Business and Management: An International Journal 8:3, pages 214-234.
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Christopher Huth. (2018) Crowdfunding in sportsCrowdfunding im Sport. German Journal of Exercise and Sport Research 48:2, pages 293-298.
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Makoto Nakazawa, Masayuki Yoshida & Brian S. Gordon. (2016) Antecedents and consequences of sponsor-stadium fit. Sport, Business and Management: An International Journal 6:4, pages 407-423.
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Kostas Anestos, Dimitris Gargalianos & Yannis Thamnopoulos. (2016) Exploring the issue of naming rights of public sports facilities in Greece. Journal of Facilities Management 14:2, pages 125-138.
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Duncan Light & Craig Young. (2015) Toponymy as Commodity: Exploring the Economic Dimensions of Urban Place Names. International Journal of Urban and Regional Research 39:3, pages 435-450.
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David M. Woisetschläger, Vanessa J. Haselhoff & Christof Backhaus. (2014) Fans’ resistance to naming right sponsorships. European Journal of Marketing 48:7/8, pages 1487-1510.
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Herbert Woratschek, Tim Ströbel & Christian Durchholz. 2014. Marken und Sport. Marken und Sport 107 123 .
Stephen Reysen, Jamie S. Snider & Nyla R. Branscombe. (2012) Corporate Renaming of Stadiums, Team Identification, and Threat to Distinctiveness. Journal of Sport Management 26:4, pages 350-357.
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Eric Delattre & Isabelle Aimé. (2010) Le « naming » : une forme de parrainage originale. Management & Avenir n° 35:5, pages 51-70.
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Ric Jensen & Bryan Butler. (2007) Is sport becoming too commercialised? The Houston Astros' public relations crisis. International Journal of Sports Marketing and Sponsorship 9:1, pages 18-27.
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