Citations (16)
Keep up to date with the latest research on this topic with citation updates for this article.
Read on this site (4)
Smith Boonchutima & Ruiqi Lou. (2022) Relationship between Chinese viewers’ attitude toward fansub videos and attitude against sponsorship. Cogent Education 9:1.
Read now
Read now
Kelley A. McClinchey. (2021) Contributions to social sustainability through the sensuous multiculturalism and everyday place-making of multi-ethnic festivals. Journal of Sustainable Tourism 29:11-12, pages 2025-2043.
Read now
Read now
Petros Parganas, Dimitra Papadimitriou, Christos Anagnostopoulos & Anastasios Theodoropoulos. (2017) Linking sport team sponsorship to perceived switching cost and switching intentions. European Sport Management Quarterly 17:4, pages 457-484.
Read now
Read now
Shih-Tung Shu, Brian King & Ching-Hung Chang. (2015) Tourist Perceptions of Event–Sponsor Brand Fit and Sponsor Brand Attitude. Journal of Travel & Tourism Marketing 32:6, pages 761-777.
Read now
Read now
Articles from other publishers (12)
Minhong Kim, Jinwoo Park & Youngmin Yoon. (2022) Assessing spectator motivation for the Paralympics: the mediating role of attitude. International Journal of Sports Marketing and Sponsorship 24:1, pages 186-202.
Crossref
Crossref
Peter Datson, Wilson Ozuem, Kerry Howell & Geoff Lancaster. (2021) Beyond the game: perceptions and practices of sports sponsorship in German SMEs. Qualitative Market Research: An International Journal 24:5, pages 632-652.
Crossref
Crossref
Ching-Hung Chang, Brian EM King & Shih-Tung Shu. (2020) Tourist attitudes to mega-event sponsors: Where does patriotism fit?. Journal of Vacation Marketing 26:3, pages 320-333.
Crossref
Crossref
Konstantinos Koronios, Panagiotis Dimitropoulos, Antonios Travlos, Ioannis Douvis & Vanessa Ratten. (2020) Online technologies and sports: A new era for sponsorship. The Journal of High Technology Management Research 31:1, pages 100373.
Crossref
Crossref
Milica Maricic, Milica Kostic-Stankovic, Milica Bulajic & Veljko Jeremic. (2019) See it and believe it? Conceptual model for exploring the recall and recognition of embedded advertisements of sponsors. International Journal of Sports Marketing and Sponsorship 20:2, pages 333-352.
Crossref
Crossref
Gurhan Aktas & Z. Gokce Sel. 2018. The Routledge Handbook of Festivals. The Routledge Handbook of Festivals
131
141
.
Laura Michelini, Gennaro Iasevoli & Eleni Theodoraki. (2017) Event Venue Satisfaction and Its Impact On Sponsorship Outcomes. Event Management 21:3, pages 319-331.
Crossref
Crossref
Tain-Shyug Lee, Chung Ling Huh, Hung-Ming Yeh & Wei-Guang Tsaur. (2016) Effectiveness of a communication model in city branding using events. International Journal of Event and Festival Management 7:2, pages 137-148.
Crossref
Crossref
Alison C. Eales. (2016) ‘One bourbon, one scotch, one beer’: alcohol sponsorship at Glasgow Jazz Festival, 1987–2001. Popular Music 35:2, pages 231-244.
Crossref
Crossref
M Hadi, S Jamal & H Hadi. 2013. Hospitality and Tourism. Hospitality and Tourism
579
584
.
Rui Biscaia, Abel Correia, Antonio Fernando Rosado, Stephen D. Ross & João Maroco. (2013) Sport Sponsorship: The Relationship Between Team Loyalty, Sponsorship Awareness, Attitude Toward the Sponsor, and Purchase Intentions. Journal of Sport Management 27:4, pages 288-302.
Crossref
Crossref
Qi Yan, Hanqin Zhang & Mimi Li. (2012) Programming quality of festivals: conceptualization, measurement, and relation to consequences. International Journal of Contemporary Hospitality Management 24:4, pages 653-673.
Crossref
Crossref