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Managing Leisure Volume 16, 2011 - Issue 1
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Original Articles

Understanding donors to university performing arts programs: who are they and why do they contribute?

May Kim Department of Physical Education, College of Education, Korea University, Seoul, KoreaCorrespondence[email protected]
,
Heather Gibson University of Florida, Gainesville, FL, USA
&
Yong Jae Ko University of Florida, Gainesville, FL, USA
Pages 17-35 | Published online: 17 Dec 2010

Citations (5)

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Read on this site (2)

Clinton Amos, Gary R. Holmes & Anthony Allred. (2015) Exploring Impact Philanthropy, Altruistic, Hedonic, and Egoistic Motivations to Support Animal Causes. Journal of Nonprofit & Public Sector Marketing 27:4, pages 351-372.
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Kevin Filo, Kirsty Spence & Emily Sparvero. (2013) Exploring the properties of community among charity sport event participants. Managing Leisure 18:3, pages 194-212.
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Articles from other publishers (3)

Madalena Eça de Abreu, Raul M. S. Laureano, Rui Vinhas da Silva & Pedro Dionísio. (2015) Volunteerism, compassion and religiosity as drivers of donations practices. International Journal of Nonprofit and Voluntary Sector Marketing 20:3, pages 256-276.
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Elizabeth J. Durango-Cohen & Siva K. Balasubramanian. (2014) Effective Segmentation of University Alumni: Mining Contribution Data with Finite-Mixture Models. Research in Higher Education 56:1, pages 78-104.
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Yong Jae Ko, Heather Gibson & May Kim. (2011) Understanding donors: A case of university performing arts programs in the USA. International Journal of Nonprofit and Voluntary Sector Marketing 16:2, pages 166-182.
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